Marketing

The South African father may yet turn out to be the unseen driver of shopping habits. “The father is often overlooked when devising shopper marketing strategies, especially in South African grocer channels.” read more

“Packaging has to grab the consumers’ attention, relate to their own identities and create an emotional connection – in a matter of seconds,” states Jason Kempen, Creative Director at Fountainhead Design. Fountainhead is a boutique design and communication agency established in Cape Town in 1995, specialising in premium packaging, corporate identity and brand collateral. A renowned leader in the local design industry and firm believer that packaging is the image of the product, Jason shares his views on key packaging trends to keep an eye on in 2011 and 2012. read more

Just like any other retail environment, liquor environment is challenged with too much clutter that makes it difficult for shoppers to locate brands in-store.  read more