Advertise with



Cold Cereals in South Africa

Cold Cereals

The 2.0% cold cereal volume growth seen in 2009 may be attributed to the new brands introduced and the newer, healthier versions of some old favourites. Cereals, as a product category, were largely unaffected by the economic recession, as most consumers will still buy cereals, even if they purchase different pack sizes and cheaper variants instead of their usual purchases. The 2009 year saw the introduction of two very popular breakfast cereals, Milo and Cheerios introduced by Nestlé. Both were well received by the public. Many consumers turned their attention to Low GI, higher fibre products, and as a result, these categories saw a healthy growth during 2009. Most cold cereal producers are positive regarding category performance for 2010 and 2011. Click here to find Cold Cereals brands

Related Activity

World First at Essential Hardware Suppliers Breakfast 01
World First at Essential Hardware Suppliers Breakfast
Essential Hardware launched a World First in Retail at their Annual Suppliers Breakfast today. Held at Turffontein Race Course in Johannesburg on the 29th October, the event attracted 350 delegates comprised of their valued suppliers, media and other invited guests.
Nestlé Rainbow Nation Health Monitor study results announced 28
Nestlé Rainbow Nation Health Monitor study results announced
Nestlé South Africa recently announced the results of its Rainbow Nation Health Monitor study at an industry breakfast held in Johannesburg.
BMi Research: Breakfast Foods in South Africa 03
BMi Research: Breakfast Foods in South Africa
Cold cereals continue to grow in 2011 at a rate of 5.8%. Similar rates were last seen in 2006 which is an illustration of the popularity of cold cereals as well as indicting the convenience aspect of it.
ProNutro gets Active! 03
ProNutro gets Active!
ProNutro is proud to introduce the Special Edition ProNutro Active range: A range of high protein shakes that have been formulated to meet the needs of an active individual who leads a high performance driven lifestyle.

Related News

UK: Kellogg’s and United Biscuits to offer cashback mobile couponing service
04/12/2012 - 10:09
Kellogg’s and United Biscuits have signed up to trial a cashback mobile couponing service from Shopitize.

State wants South Africans to halve salt intake, but allows more time
16/07/2012 - 08:24
Cape Town - South Africans’ soups, snacks and cereals are set to become less salty, if industry accepts the government’s proposals to reduce the amount of sodium in processed food, detailed in regulations published last week.

UN: Farm production needs to rise 60%
12/07/2012 - 08:17
Rome - World farm production must rise 60% by 2050 to meet the needs of a growing population but this has to happen in "a more sustainable way", the UN Food and Agriculture Organisation (FAO) and the Organisation for Economic Cooperation and Development (OECD) said on Wednesday.

Food prices fall but inflation a worry
04/05/2012 - 07:39
Milan/London - World food prices eased in April after rising in the first quarter of this year, the United Nation’s food agency said, but inflation worries are still simmering as soybean prices climb.

Profit drop does not sour supply chain investment for Kellogg
06/02/2012 - 09:06
Kellogg Company has committed itself to an on-going supply chain investment programme in 2012, despite publishing financial results showing that the initiative contributed to a fall in profits for its last financial year.