BMi Research: Breakfast Foods in South Africa
BRAND ACTIVITY
Sep 3rd 2012, 13:38
Cold cereals continue to grow in 2011 at a rate of 5.8%. Similar rates were last seen in 2006 which is an illustration of the popularity of cold cereals as well as indicting the convenience aspect of it.
Hot cereals are still a popular breakfast food, holding 52.8% of the total market. This is due to the practicality of the product, by providing a cheap and cost effective meal which, lasts both the young and old till their next meal.
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Rice volumes in South Africa increased by a large growth in 2012. This abnormally large growth is attributed to the price increases for maize meal experienced during 2012. The demand for rice increased substantially as consumers switched their staple food from maize meal to rice.
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