BMi Research Annual Quantification Report, Pasta in South Africa, September 2013
Nov 15th, 09:46
The pasta market within South Africa declined in 2012. Dry pasta which comprises the majority of the pasta market lost share in 2012. However, the pasta meal kit market saw volumes increase.
In terms of channelling, the majority of pasta volumes are channelled through the retail sector.
The 350-600g pack size range continues to be the most popular packaging size for dry pasta. This pack size range has seen healthy growth, whereas the larger pack sizes volumes have declined. Flexible plastic continues to be the most popular packaging type for dry pasta with over two thirds of pasta being packed in this format.
Overall pasta volumes are expected to pick up slightly in the next two years, but still remain conservative. For the first time since 2007, the dry pasta growth rate is expected to exceed the pasta meal kit growth rate in 2013 and 2014.
Pasta is defined as the staple food made from a basic dough mixture of semolina, water and sometimes eggs. Pasta is available in numerous shapes, sizes, and flavours. This report excludes a study of the fresh pasta market.
Pasta Meal Kits
Pasta meal kits encompass all convenience pasta types available on the market. This category includes pasta that is marketed with a sauce or flavourant added, where this is usually an additional sachet included in the pasta pack. Instant noodles are incorporated with pasta meal kits.
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Rice volumes in South Africa increased by a large growth in 2012. This abnormally large growth is attributed to the price increases for maize meal experienced during 2012. The demand for rice increased substantially as consumers switched their staple food from maize meal to rice.
The coffee market saw domination this year by a few top players, who pushed the volumes in the industry up. These players have products in all four of the market’s sub-sectors so their influence was felt all-round.
The buttermilk and maas market continues to increase steadily in both volume and value, albeit it at a slightly reduced rate for 2012.
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