BMi Research Annual Quantification Report, Pasta in South Africa, September 2013
BRAND ACTIVITY
Nov 15th, 09:46
Market Trends
The pasta market within South Africa declined in 2012. Dry pasta which comprises the majority of the pasta market lost share in 2012. However, the pasta meal kit market saw volumes increase.
In terms of channelling, the majority of pasta volumes are channelled through the retail sector.
The 350-600g pack size range continues to be the most popular packaging size for dry pasta. This pack size range has seen healthy growth, whereas the larger pack sizes volumes have declined. Flexible plastic continues to be the most popular packaging type for dry pasta with over two thirds of pasta being packed in this format.
Overall pasta volumes are expected to pick up slightly in the next two years, but still remain conservative. For the first time since 2007, the dry pasta growth rate is expected to exceed the pasta meal kit growth rate in 2013 and 2014.
Product Definitions
Dry Pasta
Pasta is defined as the staple food made from a basic dough mixture of semolina, water and sometimes eggs. Pasta is available in numerous shapes, sizes, and flavours. This report excludes a study of the fresh pasta market.
Pasta Meal Kits
Pasta meal kits encompass all convenience pasta types available on the market. This category includes pasta that is marketed with a sauce or flavourant added, where this is usually an additional sachet included in the pasta pack. Instant noodles are incorporated with pasta meal kits.
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