BMi Research adds further value to its customers’ research insights

BRAND ACTIVITY

Nov 29th, 09:13

In an effort to deliver improved return on investment to its clients on the research it undertakes for them, pricing specialist, BMi Research, has added the renowned business intelligence platform, Qlikview, to its repertoire of reporting tools.

This allows BMi Research to provide its customers with a single, user-friendly platform from which they can access their internal and external data all at once. It also enables the agency to present this information in a ‘big picture’ way that provides a holistic overview of the data, from profitability at the top right down to the availability of stock on the store floor.

Gareth Pearson, BMi Research CEO, says this new capability delivers a number of benefits for its customers. “For a start, our customers are now able to extract greater value out of the data we provide. Secondly, we’re able to present the data comparatively over a much longer period of time, which provides clients with a new trended data option. Thirdly, we now have access to a multi-data set capability. This means we are able to convert a client’s existing BMi Research data into a Qlikview-ready format, and then shift this information to their current data view. This would apply to clients that already have a Qlikview dashboard in place, and would add a great deal of richness to the data on that existing dashboard,” he explains.

New and existing customers that don’t have Qlikview dashboards haven’t been forgotten; BMi Research has increased its technical service offering to include designing and implementing Qlikview- compatible portals, and converting these clients’ existing internal and external data into a Qlikview-ready format.

Customers will also benefit from BMi Research’s enhanced sales planning support, where very specific ‘what if’ scenarios can be sketched and the results analysed for maximum sales ROI. “For example, if our client is a retailer and wants to know the impact of dropping the price of key value items, we can draw up that scenario and its effect on that retailer’s basket and how it compares to their competitors. We can also turn the scenario around and tell the retailer exactly which key line items in their basket need to be reduced and by how much in order to remain x% cheaper than their competitors. That’s how specific our retail planning can now be,” Greg Avramit, IT Director at BMi Research, adds.

Other advantages BMi Research clients will enjoy are the ability to easily manipulate the data themselves and instantly share data with colleagues around the world, all in real time. “Our new reporting allows for greater flexibility and customisation, empowering our clients. It’s a natural evolution of our previous reporting service, and maintains pace with current technology trends. In essence, it allows us to respond to our clients’ needs for more user-friendly data, and to deliver an improved ROI for them on the data we generate.” Avramit concludes.Click here for more information on BMI Research