BMi Research Annual Quantification Report, Rice in South Africa, September 2013
BRAND ACTIVITY
Nov 15th, 09:46
Market Trends
Rice volumes in South Africa increased by a large growth in 2012. This abnormally large growth is attributed to the price increases for maize meal experienced during 2012. The demand for rice increased substantially as consumers switched their staple food from maize meal to rice.
Due to the South African climate having limited rainfall, rice is not commercially produced in the country, but is rather imported from abroad. In 2012, significant changes in the market share of the main importing countries were noted. In particular, rice imports from China and India increased drastically whereas Thailand’s market share declined sharply.
The majority of rice volumes are channelled through the retail and wholesale sectors.
Gauteng and KwaZulu-Natal together contribute just over half of the total market volumes.
The market is expected to see some form of correction in 2013 with a decline in volumes is expected.
Product Definitions
Rice
The rice category incorporates most varieties of rice, including nutty brown, white, par-boiled, pre-cooked, jasmine, wild and basmati. Rice cakes are excluded from this report, but rice meal kits are included within this definition. Rice meal kits are convenience rice products with an added flavourant, usually packaged in a separate sachet within the meal kit.
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