Category Analysis

The pasta market within South Africa declined in 2012. Dry pasta which comprises the majority of the pasta market lost share in 2012. However, the pasta meal kit market saw volumes increase. read more

The coffee market saw domination this year by a few top players, who pushed the volumes in the industry up. These players have products in all four of the market’s sub-sectors so their influence was felt all-round. read more

The buttermilk and maas market continues to increase steadily in both volume and value, albeit it at a slightly reduced rate for 2012.  read more

The butter market sees volume fluctuations due to pricing and milk production. The last two years (2010 and 2011) saw declines in the butter market, but increased imports have helped to show an increase in butter for 2012. read more

The everyday cheese market is expected to stabilise over the following two years. read more

The overall sorghum beer market continues to decline in volume but increased in value from 2011. The main drivers of this volume decline was twofold. read more

Malt beer saw conservative growth in 2012 compared to previous years, though it is still seen as a very popular product amongst the adult population of South Africa. In recent years effort has been put into limiting the consumption of this product through laws and prohibiting the sale of alcohol during certain hours. read more

Dairy creams, with over one third of the total market, showed healthy volume growth for 2012. Non-dairy creams grew relatively slowly.  read more

The drinking yoghurt market continues to increase in both volume and value. The market is dominated by larger players, but there is also a plethora of smaller dairies that produce drinking yoghurt. read more

The drinking yoghurt market continues to increase in both volume and value. The market is dominated by larger players, but there is also a plethora of smaller dairies that produce drinking yoghurt. read more

Overall the canned protein market in South Africa grew in 2012. This growth was largely driven by canned fish which constitutes the bulk of the canned protein market. Canned fish volumes increased in 2012. The smaller, canned meat market, showed a lower volume growth in 2012. read more

Boiled sweets are produced from a mixture of sugar, glucose and/or invert sugar and fruit acids with various flavourings, colourings and centre fillings added as required. Eclairs read more

Energy drinks contain a high level of caffeine and give a short-term adrenaline rush. They constitute performance enhancing products. read more

A base is a super concentrated cordial product to which you would add sugar when reconstituting. Examples of this type of product are Fouro and Sixo manufactured by Tiger Brands. These are included in cordials and squashes in this report to maintain player confidentiality read more

Chewing and bubble gum is an emulsion made of a gum base, sweeteners including sucrose, corn syrup, dextrose and for sugarless types, mannitol, sorbitol and xylitol; acidulants and/or flavours; possibly a plasticizer such as sorbitol and highly concentrated oil-based flavours; and glycerine such as humecant. read more

Sports Drinks primarily consist of water, carbohydrates, and electrolytes (sodium, chloride, and potassium) and are designed to assist the body with replacing fluid and electrolytes. read more

It is stipulated that this category should include a minimum of 12.5% to 50% pure fruit juice content, depending on the type of fruit used. For instance, orange nectar requires a minimum of 50% pure orange juice, and lemon nectar a minimum of 12.5% pure juice.  read more

Maize meal saw a large growth in 2012, one of the largest growths in the product’s history. Final product pricing is always subject to influence from external factors, such as; petrol and labour costs, which was the case in 2011 when the pricing for wheat flour increased. read more

Mageu, also called mahewu is a maize-based product and is available in both liquid (RTD) and powdered forms. read more

Water that meets all the applicable government standards sealed in a sanitary container and sold for human consumption. Bottled water cannot contain sweeteners or chemical additives (other than flavours, extracts or essences) and must be calorie and sugar free.  read more

These might contain wafer layers with fondant cream or praline, cereal, biscuit, fruit and/or nuts, caramel, butterscotch, cracknel, nougat, peanut butter and/or any combination of any of the above read more

An alcoholic beverage typically brewed from barley comprising a mixture of malt syrup, water, sugar and yeast which is flavoured with hops. Malt beer typically contains between 4% and 6% alcohol. read more

The flavoured alcoholic beverage (FAB) market consists of traditional alcoholic fruit beverages, like ciders and wine-based fruit ales, as well as spirit coolers or premixed products. read more

The report gives insights into market trends for General Purpose Oils, Pan-Release Agents and Specialty Oils. read more

The report gives insights on market trends for Canned Milk, Dairy Cream, Dessert Sauces and Non-Dairy Cream. read more

The report gives insights on market trends for Natural Wine, Fortified Wine, Sparkling Wine, High-Priced Wine, Medium-Priced Wine and Standard-Priced Wine. read more

The report gives insights on market trends for Mayonnaise, Salad Creams and Salad Dressing read more

The report gives insights on market trends for Fruit Chutney, Mustard, Tomato Sauce, Vinegar and Worcester Sauce read more

Non-portioned ice cream is the core of the local ice cream market in volume terms. Although the category is substantial, it experienced losses in 2009 at the onset of the recession.  read more

Everyday cheese includes cheddar, cottage cheese, cream cheese, feta cheese, gouda, mozzarella cheese and other everyday cheeses (includes Emmental, Edam any uncoloured cheese)  read more

Retail remains the main channel of distribution and wholesale has seen good growth in the base year.  read more

This is regarded as an imitation dairy product, consisting almost entirely of vegetable fats which imitate the taste and texture of milk. read more

Cold cereals continue to grow in 2011 at a rate of 5.8%. Similar rates were last seen in 2006 which is an illustration of the popularity of cold cereals as well as indicting the convenience aspect of it. read more

Overall, the baked products market showed only limited growth during 2011 and looking further back this market has been fairly stable. read more

The chocolate confectionery market saw good growth in both the slab and other chocolate confectionery categories.  read more

Following Integer™ South Africa’s piece on the middle class father shopper, the Upper Class Father Shopper (UCFather) is the next in the father shopper series.  read more

BMi Research’s annual quantification of the tea market included an analysis of black tea, iced tea, rooibos and speciality tea. read more

South Africa’s edible oils are mainly from sunflower seeds and canola seeds, with production seen predominantly in KwaZulu-Natal and Gauteng. In recent years there has been growth in the production of edible oils from alternative plant sources, such as olives.  read more

The coffee market saw relatively good growth (5.3%) during 2010, where this was driven by mixed instant, mixed ground and pure ground coffee volumes. This follows a fairly static market state in the two years prior to that.  read more

The Canned milk category is comprised primarily of condensed milk and, to a lesser extent, evaporated milk and caramel treat tins. These products have a strong presence within the retail trade, with the application being primarily for baking within private households. read more

The volume of spirits consumed in South Africa has been relatively flat for a number of years, but value continues to show good growth.  read more

BMI quantifies the flavoured milk category each year and has detailed information on the market volume, value and trends.  read more

The white milk industry in South Africa is one of the largest in Africa. In recent years, the number of milk producers has declined as the cost of producing milk is not covered by the profits generated through sales.  read more

BMI quantifies the drinking yoghurt category annually and has a wealth of insights into the market dynamics at play. Drinking yoghurt competes with other dairy beverages such as milk, dairy juice blends and flavoured milk, as well fruit juices.  read more

The overall demand for cultured dairy products continues to increase and the yoghurt market plays an integral part within this. The category has seen consistent growth since BMI tracking started in 1998.  read more

BMI segments the ice cream market into non-portioned, portioned and soft serve products. Non-portioned ice cream would cover the likes of 2 or 5 litre tubs of scoop ice cream, whereas portioned would include variants such as stick or cup ice cream.  read more

Milk substitutes cover milk powders (full cream, skim and blends) as well as powdered creamers. BMI quantifies this market annually and has a wealth of volume, value and trend information on these categories.  read more

Buttermilk and maas are quantified collectively as part of BMI’s annual research into the dairy industry. BMI Research has detailed volume, value and trend information on the category after more than a decade’s worth of analysis of the industry.  read more

Butter is made by churning cream or milk, which is either fresh or fermented. Butter is mostly used as a spread or condiment, though it is often used in the bakery and confectionery market. It consists of water, milk and butterfat. read more

The Company’s Sensory Science Program Scores Consumer Opinion in Nutrition Bar Category read more

The total Technical Consumer Goods (TCG) market monitored by GfK TEMAX in the second quarter of 2011 amounted to just over ZAR 8.6 billion. The market was driven deeper into negative territory by weaker performances from the Consumer Electronics (CE) and Photo sectors in the second quarter.  read more

Prepared custard is a ready-made dessert product, manufactured for immediate consumption by consumers.  read more

The BMI categorisation of the South African pasta market comprises dry pasta and pasta meal kits. The latter is marketed with a sauce or flavourant added, where this is usually an additional sachet included in the pasta pack. Instant noodles are incorporated with pasta-meal kits. Fresh pasta is excluded from the study.  read more

Growth in the speciality chocolate market was experienced across all three categories, with boxes, packets and novelty chocolates experiencing 38.5%, 16.2% and 36.3% growth respectively. The category is expected to remain stable in the medium term. read more

Chewing gum contributed 11.2% to gum volumes and 23.0% to the category’s value in 2010. Although the product experienced volume decline of 4.2%; the greatest decline since 2000; it was more valuable in rand terms because of the price increase seen during the base year. read more

What's in a name? For many of our Food, Drink and Conumer Goods clients - many of whom have invested significantly in their brands, in some cases for decades - the answer is simply "everything". But brands are facing a new challenge, not just from other mulitnationals with sharper marketing budgets or fresher ideas. This time, the adversary is brands' retail partners. Private labels or store brands - which have historically been inexpensive or generic alternatives to better known brands - have been further transformed over the past couple of years. Cash-strapped consumers, particularly in developed economies, have been looking for lower-priced alternatives in many segments and have increasingly been persuaded to switch from tried and trusted household favourites. read more

Generally processed cheese is made from a base of plain natural cheese which is heated to pasteurisation temperatures. This prevents further ripening of the cheese and thus extends shelf life. Generally they are mild in flavour and smooth in texture.  read more

It’s an uncertain world. The old reliable drivers of the global consumer industry have gone, yet the new patterns of global consumption have not quite taken shape. This means that consumer companies are having to plan and build for a new kind of consumer economy, without knowing for sure what that new economy will look like. read more

Cheddar cheese remains the most important cheese type in terms of both value and volume, with a 39.1% contribution to the former in 2010. read more

Coordinate and extensive policy efforts the world over have been successful at putting the global economy on the path of recovery. Temporary factors such as fiscal stimuli and aggresive monetary policies have been the key drivers of the recovery, while the bulk of organic growth is occurring predominantly in emerging markets and the Middle East. read more

This includes both white and blue mould cheeses. White mould cheeses are generally soft white bloomy rind cheeses with a mild flavour and creamy texture. Blue mould cheeses have strong, tangy taste and pungent aroma. Generally they are smooth and creamy read more

We have practical, game-changing insights on how to drive efficiency through centralised procurement, eye-opening new research on what drives consumers of luxury goods in Germany & China, and an analysis of the impact of data theft on consumer companies. We also provide insight from the results of our 2009 loss prevention survey & how retailers can better combat loss prevention. read more

In 2010 the RTD (ready to drink) fruit juice recovered from volume losses seen over the economic downturn. The market is expected to reach 2007 levels by the end of 2011 as consumers free up more disposable income for luxury items like fruit juice. read more

From 1998 through to 2007, the bottled water market averaged a volume growth rate of 27.0% per annum. This was a function of the category being fairly new and becoming established within the South African market. The growth in popularity of bottled water was exceptional. read more

We are now firmly in the grip of a consumer downturn that is global in scope. Falling stock markets, falling property prices and rising unemployment have all taken a toll: consumer confidence is low right across Europe and the United States, and there have been declines too in many emerging markets. read more

Boiled sweets continue to play a major role in the sugar confectionery category with 26.7% contribution to total volumes in 2010. read more

Issue 05 goes to press just as the global economy undergoes a sharp change of courseAfter five years of rapid consumption growth,new market expansion and an unprecedentedrate of global wealth accumulation, the era of expansion has come to a sudden halt. read more

Health bars experienced 4.5% growth during the base year and are expected to grow at higher rates in 2011 and 2012. Health bars have shown consistent year on year growth and this is mainly attributed to the healthy eating trend that has been growing in popularity over the years. read more

Issue four takes us into new territory. Earlier issues focused on the impact of rapid growth in consumer markets, especially emerging markets, and in the last issue we began to look at the implications of excessive growth, and the indications that some sectors of the consumer business appeared to be overheating. read more

In this issue we concentrate on securing the bottom line in consumer businesses. We look at how to respond to the ever-growing encroachment of counterfeiting and piracy on profits, on new approaches to limiting stock loss, and ways to release value from corporate property portfolios. We also have the first results of our research project on profitable management of business complexity. read more

Issue 2 focuses on opportunity and risk. The opportunities are those presented by fast-growing emerging markets and a renewed emphasis on growing the top line. Such a fast-moving environment can heighten risk, as companies have to manage faster internal change and grapple with unfamiliar markets. read more

The business environment in which consumer companies operate is complex and challenging and senior executives need to be constantly seeking ways to grow and improve performance while at the same time understanding their competitors and changes in the market place and ensuring their own business is managing its risks. read more