Food Bites : Pasta
CATEGORY ANALYSIS
Aug 17th 2011, 12:12
The BMI categorisation of the South African pasta market comprises dry pasta and pasta meal kits. The latter is marketed with a sauce or flavourant added, where this is usually an additional sachet included in the pasta pack. Instant noodles are incorporated with pasta-meal kits. Fresh pasta is excluded from the study.
The change of people’s perception of what is a healthy diet and the quest for a healthier lifestyle has ensured that pasta has become a “good for you” food. It is considered a good option for carbo-loading for sports people and low GI for the health conscious. In addition, pasta has proved to be a popular meal in any of its many consumption platforms - restaurants, canteens, caterers, takeaways, ready made, home cooked or the many pasta meal kits available. The appeal is that it is easy to store, economically friendly, versatile and convenient to prepare.
South Africa is no exception and pasta has been welcomed particularly by the upper end of the market. Many gourmet pastas are available through specialised shops and up market retail outlets.
Should pasta extend it’s reach into the middle portion of the market, dry pasta may be poised for steady growth in the long term. Click here for more information on BMI Research
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