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GENERAL FOODS IN SOUTH AFRICA
BRANDS BY CATEGORY
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Bread
Bread is a staple food prepared by cooking a dough of flour and water and often additional ingredients. Doughs are usually baked, but in some cuisines breads are steamed, fried, or baked on an unoiled frying pan. Click here to find Bread brands
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Flour |
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Jams |
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Maize |
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Pasta
Dry pasta experienced volume growth of 4.9% in 2009, up from the 2.6% decline experienced in the previous year. The market is set to grow steadily at 3.6% in 2010 and 4.6% in 2011. Category growth may be attributed to the decline in average price per kilogram of dry pasta. The price reduction was as a result of drop in the wheat commodity price as a raw material. In addition, there was all year round promotional pricing by both major brands as well as housebrands. Another dynamic that may have underpinned the category growth is the marketing by dry pasta sauce manufacturers during the same period. This, indirectly, is believed to have bolstered dry pasta sales. Overall, pasta is well-positioned for future growth, as consumers source economically priced, low GI products. Source: BMI Click here to find Pasta brands
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Rice
The rice category saw a decline of 30.0% during 2008, with the market showing a partial recovery of volumes (12.2%) during 2009. Given the reduced growth anticipated for the category in the short term, it is believed that it will take a number of years for the category to recover to previous levels. The sluggish performance is attributed to the price increases seen in the past two years which drive price conscious consumers to switch back to cheaper, traditional staples such as maize meal. These two staples constantly compete for centre of plate. As all rice volumes are imported, and volumes are dependent upon the crop yield and pricing on international markets, this volatility is a not a function of local demand, but rather of overall supply. Source: BMI Click here to find Rice brands
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Sugar |
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Sweeteners |
Related Activity
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29 NOV |
In an effort to deliver improved return on investment to its clients on the research it undertakes for them, pricing specialist, BMi Research, has added the renowned business intelligence platform, Qlikview, to its repertoire of reporting tools.
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15 NOV |
Rice volumes in South Africa increased by a large growth in 2012. This abnormally large growth is attributed to the price increases for maize meal experienced during 2012. The demand for rice increased substantially as consumers switched their staple food from maize meal to rice.
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15 NOV |
The pasta market within South Africa declined in 2012. Dry pasta which comprises the majority of the pasta market lost share in 2012. However, the pasta meal kit market saw volumes increase.
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15 NOV |
The coffee market saw domination this year by a few top players, who pushed the volumes in the industry up. These players have products in all four of the market’s sub-sectors so their influence was felt all-round.
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