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Baked Snacks in South Africa

Baked Snacks

Biltong in South Africa


Biltong is a kind of cured meat that originated in South Africa. Many different types of meat are used to produce it, ranging from beef through game meats to fillets of ostrich from commercial farms. It is typically made from raw fillets of meat cut into strips following the grain of the muscle, or flat pieces sliced across the grain. It is similar to beef jerky in that they are both spiced, dried meats, but differ in their typical ingredients, taste and production process; in particular the main difference from jerky is that Biltong does not have a sweet taste. Click here to find Biltong brands
Corn Snacks in South Africa

Corn Snacks

Extruded Snacks in South Africa

Extruded Snacks

Naks or hard extrudes continue to be the largest category in volume terms in the entire snack market. Naks outperformed potato chips and puffs in 2009, with an 11.4% growth for the year. The category also achieved a higher growth rate than all the other snack categories for the same period. This is significant considering that consumer spending was at its lowest in years during 2009 due to the severe recession. Category growth for naks may be attributed to: - Good pricing strategies, thus offering consumers consistently good value-for-money - Steady increases in production capacity by major players in the market - A wide ranging target market particularly compared to alternative snack categories Click here to find Extruded Snacks brands
Popcorn in South Africa


Potato-Based Snacks in South Africa

Potato-Based Snacks

Positive outlook for potato chips While potato chips do not command as large a share of the market as naks, the category maintains a higher average annual growth rate (7.2%). This highlights that potato chips have seen greater growth than naks, and should the situation continue into the long term, may overtake naks in share terms. Potato chips maintain the highest value per kilogram compared to alternative snacks, thus making them a lucrative prospect for producers. Potato chips saw considerable growth in 2007 and 2008, but did not fare well during 2009. Issues with inconsistent raw material supply undermined potential market growth for the year, where this translated into a limited 0.4% volume increase for the base year. The category is expected to recover in 2010 with 8.3% growth. It is expected that volumes will be bolstered by major potato chips manufacturers to drive increased volumes into the market.  Click here to find Potato-Based Snacks brands
Rusks in South Africa


Savoury Biscuits in South Africa

Savoury Biscuits

Sweet Biscuits in South Africa

Sweet Biscuits

Related Activity

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Beeno the market leader in the dog snacks and treats category with an 83% market share understands that innovation is a key growth driver and has extended their dog snacks and treats range to include two new exciting products.
Lay’s launches new Munch Bag 08
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Leading snack and beverage company Simba, has revamped their website,, in order to reflect a new refreshed look and feel as well as keep the market informed on all new happenings within the company.
Simba once again named as a Top Employer for 2014 03
Simba once again named as a Top Employer for 2014
For the third consecutive year, leading snack and beverage company Simba has again been named as one of South Africa’s Top Employers for 2014.

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State wants South Africans to halve salt intake, but allows more time
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Cape Town - South Africans’ soups, snacks and cereals are set to become less salty, if industry accepts the government’s proposals to reduce the amount of sodium in processed food, detailed in regulations published last week.

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