BISCUITS & SNACKS IN SOUTH AFRICA

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Biltong is a kind of cured meat that originated in South Africa. Many different types of meat are used to produce it, ranging from beef through game meats to fillets of ostrich from commercial farms. It is typically made from raw fillets of meat cut into strips following the grain of the muscle, or flat pieces sliced across the grain. It is similar to beef jerky in that they are both spiced, dried meats, but differ in their typical ingredients, taste and production process; in particular the main difference from jerky is that Biltong does not have a sweet taste. Click here to find Biltong brands

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Naks or hard extrudes continue to be the largest category in volume terms in the entire snack market. Naks outperformed potato chips and puffs in 2009, with an 11.4% growth for the year. The category also achieved a higher growth rate than all the other snack categories for the same period. This is significant considering that consumer spending was at its lowest in years during 2009 due to the severe recession. Category growth for naks may be attributed to: - Good pricing strategies, thus offering consumers consistently good value-for-money - Steady increases in production capacity by major players in the market - A wide ranging target market particularly compared to alternative snack categories Click here to find Extruded Snacks brands

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Positive outlook for potato chips While potato chips do not command as large a share of the market as naks, the category maintains a higher average annual growth rate (7.2%). This highlights that potato chips have seen greater growth than naks, and should the situation continue into the long term, may overtake naks in share terms. Potato chips maintain the highest value per kilogram compared to alternative snacks, thus making them a lucrative prospect for producers. Potato chips saw considerable growth in 2007 and 2008, but did not fare well during 2009. Issues with inconsistent raw material supply undermined potential market growth for the year, where this translated into a limited 0.4% volume increase for the base year. The category is expected to recover in 2010 with 8.3% growth. It is expected that volumes will be bolstered by major potato chips manufacturers to drive increased volumes into the market.  Click here to find Potato-Based Snacks brands

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 Click here to find Savoury Biscuits brands

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