Thirsty Thoughts: Buttermilk and Maas
CATEGORY ANALYSIS
Oct 24th 2011, 10:48
Buttermilk and maas are quantified collectively as part of BMI’s annual research into the dairy industry. BMI Research has detailed volume, value and trend information on the category after more than a decade’s worth of analysis of the industry.
Buttermilk and maas maintain growth trend
• On the back of good growth in 2009 (5.7%), the collective buttermilk and maas category saw a healthy growth of 4.9% during 2010. The category appears to be largely unaffected by the recession and seems to have escaped the rationalisation seen for a number of other categories.
• While producers of buttermilk and maas have seen input costs escalate, this has not been felt by the final consumer. Evidence of this is seen in the limited price increase (2.3%) recorded for the base year. Inflation in manufacturing costs have been largely absorbed by manufacturers and their attempts to keep their brands competitive within the market and, as a result, the overall category has remained competitive and maintained popularity during the economic crisis.
Read more about the growth seen for buttermilk and maas in the Annual Market Quantification (September 2011) presented by BMI. Click here for more information on BMI Research
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