BMi Research 2013 Annual Quantification Report Chewing and Bubble Gum in South Africa
BRAND ACTIVITY
Sep 16th, 09:04
Market Trends
The majority of the chewing gum market is imported from overseas. The cost of importing the product has not shifted much in the past year, so the growth of the category was able to continue at a similar pace to that seen in 2011.
Bubble gum saw a lower growth in 2012 than that recorded for 2011. The 2011 year saw a particular player recording substantial growth and significant market activity to match, but as this was not sustainable, category growth tapered off somewhat during 2012.
Bubble gum is the least expensive product of the two in this category but through sheer volume size, it maintains a substantial share of the value of this market.
Independent wholesalers hold the largest share of category channel distribution, much like previous years. Wholesale chains have lost share, whilst garage forecourts have grown. Even though some brands are now seen frequently in foodservice outlets, this has not helped to bolster the volumes in this sector.
There has been very little movement in the regional shifts in both chewing and bubble gum, as the players are well established provincially.
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