BMi Research Annual Quantification Report, Canned Protein in South Africa, July 2013
Oct 14th, 10:12
Overall the canned protein market in South Africa grew in 2012. This growth was largely driven by canned fish which constitutes the bulk of the canned protein market. Canned fish volumes increased in 2012. The smaller, canned meat market, showed a lower volume growth in 2012.
Over the last 10 years canned protein volumes have been very volatile. In the last 3 years the canned fish market has seen significant growth, however the rate of growth is expected to slow down in the coming years.
In terms of channelling, just over half of canned protein volumes are sold through the retail sector. The second largest sector is wholesale.
The most popular packaging for canned fish is 400-500g tins. This has increased volume share in 2011.
This category includes all fish that has been canned, with the exception of any speciality seafood products.
This category encompasses any meat that has been canned, including hams, corned beef, meatballs, vienna sausages, minced meat and curried meats.
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With the cost of living constantly rising, consumers are demanding greater value from retailers when it comes to making purchasing decisions. Increasingly, that means ‘spying before buying’, with tech savvy consumers scouting around online to compare products, prices and promotions at different retailers before deciding where to spend their money.
Boiled sweets are produced from a mixture of sugar, glucose and/or invert sugar and fruit acids with various flavourings, colourings and centre fillings added as required. Eclairs
Energy drinks contain a high level of caffeine and give a short-term adrenaline rush. They constitute performance enhancing products.
A base is a super concentrated cordial product to which you would add sugar when reconstituting. Examples of this type of product are Fouro and Sixo manufactured by Tiger Brands. These are included in cordials and squashes in this report to maintain player confidentiality
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