BMi Research Annual Quantification Report, Canned Protein in South Africa, July 2013
BRAND ACTIVITY
Oct 14th, 10:12
Market trends
Overall the canned protein market in South Africa grew in 2012. This growth was largely driven by canned fish which constitutes the bulk of the canned protein market. Canned fish volumes increased in 2012. The smaller, canned meat market, showed a lower volume growth in 2012.
Over the last 10 years canned protein volumes have been very volatile. In the last 3 years the canned fish market has seen significant growth, however the rate of growth is expected to slow down in the coming years.
In terms of channelling, just over half of canned protein volumes are sold through the retail sector. The second largest sector is wholesale.
The most popular packaging for canned fish is 400-500g tins. This has increased volume share in 2011.
Product Definitions
Canned Fish
This category includes all fish that has been canned, with the exception of any speciality seafood products.
Canned Meat
This category encompasses any meat that has been canned, including hams, corned beef, meatballs, vienna sausages, minced meat and curried meats.
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