BMi Research 2013 Annual Quantification Reports Media Feedback Report – Dilutables
BRAND ACTIVITY
Sep 16th, 09:12
Market Trends
The dilutables market saw relatively good growth during 2012. This was largely driven by dilutable dairy juice blends.
Dairy juice blends now dominate the total market in volume terms. This is the first year that dairy juice blends volume share has surpassed cordials and squashes volume share. However, in terms of value share cordials and squashes still dominate.
The retail trade remains the single largest consumer of dilutables with a large percentage of market volumes being channelled through this channel.
The regional consumption of dilutables is skewed to Gauteng. Plastic is still the most popular packing type for dilutables.
The dilutables market is expected to see growth in 2013.
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