BMI Food Bites: Dessert sauces and creams

BRAND ACTIVITY

Mar 13th 2012, 10:57

The Canned milk category is comprised primarily of condensed milk and, to a lesser extent, evaporated milk and caramel treat tins. These products have a strong presence within the retail trade, with the application being primarily for baking within private households. The category is well-established and is dominated by Nestlé, with smaller producers forming the second tier of the market. Overall, this is a relatively small market in volume terms and is fairly consistent in production levels year on year.

The dessert sauces category is very limited in volume terms. Given this, the market volumes are prone to volatility as the entry or exit of a player or any product variations result in substantial market changes. The category is quite seasonal due to the close link to ice cream, with sales seen primarily within summer.

The dessert sauces market may be divided into two – those products destined for retail production versus those designed for foodservice usage, with pack sizes designed for this.

Dairy creams comprise larger established players right through to the smaller dairies that make up the balance of the market. The dairy cream category is closely related to the butter market as both compete for the same raw materials. However, dairy cream is generally more profitable and thus is often favoured over butter. Overall, there is a steady demand for dairy cream with usage firmly established within dessert and baking.

Read more about the dessert sauces and creams category in the BMI Annual Market Quantification (June 2011)Click here for more information on BMI Research