BMi Research 2013 Annual Quantification Reports Media Feedback Report – Flavoured Alcoholic Beverages
BRAND ACTIVITY
Aug 20th, 09:06
Product Definitions
Flavoured Alcoholic Beverages (FABS)
The flavoured alcoholic beverage (FAB) market consists of traditional alcoholic fruit beverages, like ciders and wine-based fruit ales, as well as spirit coolers or premixed products.
Market Trends
Flavoured Alcohol Beverages market has increased from 2011 – 2012 in volume. Players in the market feel that the market predominantly has impulse buyers that are not afraid of trying new products that they find novelty appealing. It is believed that the market will experience growth next year.
Category value growth was driven jointly by the price per litre increase as well as by the volume growth. The prices increased due to natural inflationary pressures and a rise in excise levies across all alcohol products.
In terms of packaging demand, the 330ml/340ml sizes experienced growth. With competition in this industry, players in the market feel that packaging provides a competitive edge by adding value to the consumer.
Western Cape increased its volume share this year in distribution whilst Eastern Cape, Free State/Northern Cape and KwaZulu-Natal regions experienced a decrease in share and the Gauteng region remained static.
Flavoured Alcohol Beverages industry is encountering new opportunities and challenges. Growth is being driven by demand for organic products and drinks with low alcohol content in this industry. There are consumers changing preferences, featuring a shift toward health-oriented wellness drinks.Click here for more information on BMI Research
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