BMi Research Annual Quantification Report, Canned Milk and Creams in South Africa, July 2013
BRAND ACTIVITY
Oct 22nd, 09:34
Market trends
Overall the canned milk and creams market volumes increased in volume in 2012.
Dairy creams, with over one third of the total market, showed healthy volume growth for 2012. Non-dairy creams grew relatively slowly. The canned milk market showed a slight decline, being an improvement on 2011. The retail sector accounts for just over half of the total market volumes. The next largest channel is the industrial sector. Non-dairy cream usage is skewed to the industrial sector.
Gauteng and the Western Cape together account for nearly two thirds of total market volumes, this representing the majority share of regional volumes.
No significant changes in packaging were seen in 2012.
The outlook for canned milk and creams looks positive for 2013 and 2014.
Product Definitions
Canned Milk
This includes both condensed milk and evaporated milk. Condensed milk is made from a base of fresh milk to which premium grade white sugar is added. Once the sugar is added the milk is pasteurised and then evaporated under vacuum to remove some of the water. The end product is a viscous mixture which can be added to tea or coffee or used in desserts or baking. Also included within this category is canned caramelised and/or condensed milk.
Evaporated milk is concentrated homogenised milk which is sterilised in the can. It is not as sweet as condensed milk and is classified as unsweetened condensed milk. When diluted with water the equivalent of ordinary milk can be achieved. Evaporated milk can be used in tea and coffee as well as in desserts and baking.
Dairy Cream
This category includes fresh cream, UHT cream and sterilised cream. The industrial usage of cream that is produced “in-house” is excluded. BMi Research has only quantified the open trade in cream
Non-Dairy Cream
An oil in water emulsion made from hydrogenated palm kernel oil. It is commonly used as an alternative for fresh whipped cream, mainly in the baking industry, but is also found in the retail industry
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