Wine in South Africa: feedback report from BMi Research
BRAND ACTIVITY
Feb 18th, 10:06
The report gives insights on market trends for Natural Wine, Fortified Wine, Sparkling Wine, High-Priced Wine, Medium-Priced Wine and Standard-Priced Wine.
Wine report highlights
• The local wine industry has seen an erosion in volumes since 2009, where this is primarily due to a steady, recession-driven decline in exports.
• There has been some controversy regarding the export of wine. There is a growing percentage of bulk exports from South Africa and this has undermined governmental efforts at growing employment within the local wine industry.
• On the retail front, there has been an increasing trend amongst local market retailers in the sourcing of variants from small, exotic wineries in the Cape Winelands.
• Given the reduced growth in the full service restaurant industry in favour of quick service restaurant outlets,
• Overall, local wine production is expected to remain flat in the medium term.
Download the short feedback report on wine in South Africa from BMi ReseaechClick here for more information on BMI Research
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