Food Bites: Ice Cream

BRAND ACTIVITY

Nov 7th 2011, 13:11

BMI segments the ice cream market into non-portioned, portioned and soft serve products. Non-portioned ice cream would cover the likes of 2 or 5 litre tubs of scoop ice cream, whereas portioned would include variants such as stick or cup ice cream. BMI sizes up these categories annually to offer a wealth of data on market volumes, values and trends.

Ice cream volumes recover

• Following the decline in ice cream consumption during the 2009 recession, the category as a whole made a good recovery during 2010.

• At 65.9% contribution to total ice cream volume, non-portioned ice cream remains by far the most popular ice cream type.

• The category experienced 7.3% volume growth during the base year and recovered some of the volume lost during the previous two years. Non-portioned ice cream is, however, not expected to fully recover from the 2009 dip in the medium term.

• Portioned ice cream is the second largest ice cream category achieving an 18.5% share in 2010. The category represents 43.5% of the total market value. The category saw good growth in 2010 and is expected to maintain above average growth over the short to medium term and return to 2006 levels by 2012.

• Soft serve remains the smallest of the ice cream categories with a 15.7% and 8.3% volume and value share respectively.

• The category experienced the highest price increase during the base year (12.3%) and went above the R10.00 per litre mark, with price increases being driven by the foodservices channel, the most popular soft serve distribution channel.

Read more about the ice cream category performance in the Annual Market Quantification (September 2011) presented by BMI. Click here for more information on BMI Research