Food Bites - Chewing and Bubble Gum
BMI - Jul 6th 2011, 14:37
Chewing gum contributed 11.2% to gum volumes and 23.0% to the category’s value in 2010. Although the product experienced volume decline of 4.2%; the greatest decline since 2000; it was more valuable in rand terms because of the price increase seen during the base year.
Future volumes for chewing gum are expected to remain stable with a marginal increase of 1.4% expected in 2011. Expected growth in this category is attributed to new flavour introductions and packaging re-invention seen in the last quarter of 2010 which are expected to attract new customers to the category.
The metropolitan areas of Gauteng, KwaZulu-Natal and Western Cape continue to dominate distribution for chewing gum with a combined 71.9% share of the category’s output. General retail continues to be the most popular channel for chewing gum with 48.1% of the volumes consumed through this channel.
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Rice volumes in South Africa increased by a large growth in 2012. This abnormally large growth is attributed to the price increases for maize meal experienced during 2012. The demand for rice increased substantially as consumers switched their staple food from maize meal to rice.
The pasta market within South Africa declined in 2012. Dry pasta which comprises the majority of the pasta market lost share in 2012. However, the pasta meal kit market saw volumes increase.
The coffee market saw domination this year by a few top players, who pushed the volumes in the industry up. These players have products in all four of the market’s sub-sectors so their influence was felt all-round.
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