BMi Research Feedback report: Powdered creamers in South Africa
BRAND ACTIVITY
Nov 5th 2012, 08:22
This is regarded as an imitation dairy product, consisting almost entirely of vegetable fats which imitate the taste and texture of milk. These products are added directly to tea or coffee to whiten them. The Powdered Creamer market, as shown in this section includes both industrial and end-user consumption.
Price increases should be marginal in 2012, especially with the new production facility
• Distribution is largely to Gauteng followed by KwaZulu-Natal
• The total wholesale and retail channel showed an increase from 2010
• In general the packaging breakdown remained stable although the bag-in-box type was introduced to the market, as well as the smaller stick pack type for the hospitality industry
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Rice volumes in South Africa increased by a large growth in 2012. This abnormally large growth is attributed to the price increases for maize meal experienced during 2012. The demand for rice increased substantially as consumers switched their staple food from maize meal to rice.
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