Ice-cream feedback report from BMi Research
CATEGORY ANALYSIS
Jan 25th, 13:15
Non-portioned ice cream is the core of the local ice cream market in volume terms. Although the category is substantial, it experienced losses in 2009 at the onset of the recession. Evidence of this is seen in the declines in total and retail market volumes for the same period. While the market has shown slight increases since then, it has not managed to fully recover the lost volumes.
It is not expected that non-portioned ice cream will regain the volumes lost previously within the short term. Marginal increases are predicted for 2012 and 2013
There has been a move to healthier non-portioned variants, such as “Lite” ice cream with a lower fat content, and the addition of natural colourants and flavourants. It is anticipated that this will become a more prevalent trend in the coming years. However, this dynamic may also be balanced by the usage occasions that are driven by indulgence without conscience
This category is retail driven, with the majority of volumes being channelled into this sector. It is hypothesised that new product development and innovation have served to underpin the growth in the portioned ice cream category
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