BMi Research 2013 Annual Quantification Report Media Feedback Report - RTD Fruit Juice

BRAND ACTIVITY

Aug 20th, 09:16

Product Definitions

Fruit Drinks
This category should have a minimum pure fruit juice content of 6%.

Carbonated Fruit Drinks
Carbonated fruit based drinks is a concept which provides nutritional elements of the fruit along with natural pigments and flavour in addition to carbonation effects.

Nectar
It is stipulated that this category should include a minimum of 12.5% to 50% pure fruit juice content, depending on the type of fruit used. For instance, orange nectar requires a minimum of 50% pure orange juice, and lemon nectar a minimum of 12.5% pure juice.

Pure Fruit Juice
Pure fruit juice may be classified into two sub-categories, namely:

Unsweetened fruit juice
This category includes 100% pure fruit juice.

Sweetened Fruit Juice
This product comprises 70-90% pure juice depending on the type of fruit used in the juice. (Example Lemon – 70% minimum pure lemon juice, Orange – 90% pure orange juice).

Market Trends Fruit Juice
•The Fruit Juice market grew in volume terms in 2012.
•The Fruit Juice market saw a increase in the price per litre in 2012.
•This price increase, in conjunction with the volume increase, resulted in a Fruit Juice market value increase.
•In distribution terms, both garage forecourts and top-end retail gained volume share to the loss of wholesale, bottom end retail, exports and on-consumption.
•There was a regional shift away from the Mpumalanga, Free State, Limpopo, Gauteng and Eastern Cape towards KwaZulu-Natal, North West Province, Northern Cape, Western Cape and Export.Click here for more information on BMI Research