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How much is a bottle of wine really worth?

Jul 28th 2011, 12:30

How much is a bottle of wine really worth?
The World’s most expensive bottle of white wine was recently purchased for £75,000 by a private collector by the name of Christian Vanneque. This rare bottle of white wine, an 1811 Chateau d’Yquem will be on display at Christian Vanneque’s restaurant, the SIP Sunset Grill in Bali, Indonesia, when this establishment opens in September. (Most expensive bottle of white wine ever sold for £75,000. On the home front the most expensive South African wines range from R700 per bottle to R10 000 per bottle (South Africa’s most expensive wines)

While it may be difficult for some to justify paying these prices for a bottle of wine, it begs the question: What do consumers value when buying wine? And, what do they base their purchase decision on when buying wine?

Recent activity in the wine production industry suggests that it’s not only the quality of the grape that’s important, but also the sustainability of the product as a whole. Wine production has to meet consumer needs in other areas as well. Read the full editorial here.

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Wendy Smith

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