Advertise with

Makro rolls out Pricer electronic shelf labels to all liquor stores

Oct 24th 2012, 08:01

Quick Links: Home I Liquor brands I Marketing services I Liquor retailers
October 2012
Makro rolls out Pricer electronic shelf labels to all liquor stores

Multinational warehouse chain Makro, a subsidiary of Massmart, itself a subsidiary of international retail giant Walmart, is rolling out upwards of 80 000 of Pricer's electronic shelf labels (ESLs), supplied by Skydirect, an XON company, to the liquor departments in all 16 stores across South Africa.

Main store wine sections have also been part of the new store rollout as a standard solution. Makro's liquor stores strive for greater customer satisfaction, continued low prices, greater market penetration of a greater variety of merchandise, and more efficient operational processes that differentiates it from the competition.

“The primary motivation for deploying electronic shelf labels is to maintain a competitive edge in delivering benefits to our customers,” says Garry Hendry, Liquor director at Makro. “The way the system works is that it ensures labels consistently display accurate prices for the relevant items so our customers know they won't face a discrepancy at the till point. Electronic labels are quick to update which ensures promotional items are updated timeously and are not mis-priced. There are also numerous additional operational benefits.”

“Price discrepancies are a major inhibitor of customer satisfaction,” says Hendry. “Customers rightly become annoyed to various degrees when they cannot find the price of something they want to buy, or when they get to the till point and they're charged a price other than the promotional price advertised.”

Pricer's ESL system replaces paper shelf-edge price labels with battery-powered LCD tags which eliminate manual and labour intensive price change updates. The system literally shrinks the time taken to effect price changes from hours to seconds because the price change is done once in SAP enterprise resource planning (ERP) system and then automatically pushed to the shelves using two way infrared communications. Two way communications mean the shelf labels can be interrogated to ensure prices have been correctly updated andthereby eliminate errors.

While customer satisfaction is a primary driver behind the project additional benefits include a boost to store employee productivity, managers who gain access to information in the aisles by a simple touch of button as opposed to having reams of papers on hand, as well as head office-based monitoring to ensure current, accurate and reliable information available in a dashboard from any store across the country.

Read the full article on

Please feel free to make comments or raise new issues by emailing us .
What’s on your mind?
We want to hear from you and what you think about the retail and alcoholic drinks industry in South Africa. You can email your comments and feedback to us .
Kurt Schoonraad - The Truth About Wine (Winemaking)
South African comedian Kurt Schoonraad gives his tongue-in-cheek take on wine. Filmed in a wine cellar during a feature video for Tall Horse wines

South African wines make it onto Walmart stores’ shelves
Local suppliers are starting to reap the benefits of Walmart’s presence in South Africa. A recent success story has been Seven Sisters, a range of locally produced wines from the Swartlands area in the Western Cape. The wines were launched in South Africa in 2007 and the estate now offers seven wines each named after one of the seven sisters who are also the producers of the wine.
· Boost for wine industry transformation
· SA not seeking 'wine war' with UK
· SABMiller Misses Estimates in Growth Markets as Europe Gains
· SABMiller takes Chibuku across Africa
Alcohol CEOs focus on digital marketing
With the threats of limiting alcohol advertising and marketing becoming increasingly loud, the global alcohol industry is becoming more proactive in promoting a culture of responsible alcohol use.
· Anheuser-Busch InBev commits to Montana barley
· Heineken gulps Tiger after takeover nod
· Heineken clears hurdle to buy APB
· Olmeca's social media record
Amarula gives a note of african originality to first taste of Christmas in Gauteng
Amarula will be showcasing its stunning range of gifting at the very first Taste of Christmas festive gifting, food and drink event which takes place from December 7 to 9 at the Coca-Cola Dome in Johannesburg.
Amstel Lager’s new packaging wins with fans and enhances its iconic appeal.
Amstel Lager, SA’s original premium beer brand, announces the launch of new packaging designs that incorporate and enhance its iconic brand appeal.
Double dose of Le Good Life in J.C. Le Roux Cap Classique gift pack
Celebrate the festive season with pure bubbly bliss in the shape of a stylish J.C. Le Roux Cap Classique twin gift pack, available exclusively at Makro. With this ever so chic duo of J.C. Le Roux Brut and La Vallée, Le Good Life will follow you wherever you go this summer.
Celebrate Le Good Life with festive J.C. Le Roux Brut gift pack
A gorgeous festive season gift pack, boasting the classically styled yet refreshingly youthful Brut from The House of J.C. Le Roux is the ultimate stylish gift to share Le Good Life with your loved ones.
Obikwa Pinotage Rosé sticks its neck out with refreshing new plumage
OBiKWA, the adventurous, fun loving, everyday range of affordable varietal wines, is strutting its stuff in refreshing new plumage seen for the first time on the 2012 vintage of the blushing OBiKWA Pinotage Rosé.
Theuniskraal gets a new look
Theuniskraal, one of Tulbagh’s best-known wine farms and South Africa's first white-wine estate, has given its range a more elegant look and at the same time switched from traditional cork closures to screwcap.
J.C. Le Roux is Overall Winner with hat trick at Amorim MCC Challenge
The House of J.C. Le Roux has triumphed as the overall winner with three awards at the 2012 Amorim Méthode Cap Classique Challenge, a victorious hat trick for Cellarmaster Elunda Basson.
KWV claims overall victory at Veritas Awards for the second year running
There was nothing that could contain the joyful outbursts at the table occupied by KWV’s wine and brandy team in the final moments of the Veritas Awards, held on Saturday, 6 October. Having been named overall winners last year, the team repeated the rare feat and again collected their haul of medals in front of one of the industry’s biggest gatherings in Cape Town.
Nederburg nets trophy for Southern Hemisphere's top Sauvignon
A Nederburg wine has won the trophy for the best Sauvignon Blanc produced in the Southern Hemisphere at this year’s International Wine & Spirit Competition (IWSC) in London.
Obikwa capped SA’s Best Value Chardonnay in the USA
Obikwa has once again kicked up a storm in the world of best value wines by scooping the Best South African Chardonnay title for wines priced under $20 in the 2012 World Value Wine Challenge run by the Beverage Testing Institute in the USA.
Desiderius Pongrácz wins IWSC Trophy in the U.K.
Desiderius Pongrácz 2003, the signature Pongrácz Méthode Cap Classique, has wowed international judges at the 2012 International Wine & Spirit Competition in the United Kingdom, bringing home the Trophy for the best bottle fermented sparkling wine.
Two Oceans, five medals
A cross-spectrum of wines in the popularly-priced Two Oceans range is coasting on a wave of silver won in London at the 2012 International Wine & Spirit Competition.
Zonnebloem showered in silver at London show
Zonnebloem has walked away with a total of eight silver medals at this year’s International Wine & Spirit Competition in London, with two of these, silver outstanding accolades.
Amarula: The produce of an African original harvest
At the height of the African summer, parts of sub-Saharan Africa, like Phalaborwa in Limpopo, are filled with the exotic and very alluring fragrance of ripening marula fruits, golden yellow and sweet with a juicy tang and a hint of nuttiness.
Durbanville Hills Winery leads the way with ethical seal
Durbanville Hills Winery will soon display the new ethical seal on no fewer than 12 of their wines, the highest number of any winery to date. The seal is displayed on wines that after rigorous auditing have been found to conform to the Wine and Agricultural Industry Ethical Trade Association (WIETA) code of fair labour practices.
Sensory Fleur du Cap wine and salt pairings at Die Bergkelder
Discover the unusual combination of Fleur du Cap wines and artisanal salts from around the world at weekly wine tastings at Die Bergkelder where handmade salted morsels meld with superb hands-off, naturally crafted wines every Wednesday from 1 October 2012.
2012 Nederburg Auction spells good news for
Collectors of fine and rare wines will be delighted with the results of the annual 2012 Nederburg Auction. Prices achieved, approximately 16% lower than last year, clearly reflected a buyer’s market with tremendous value that will benefit wine enthusiasts in South Africa and abroad. Sales closed on Saturday 29th September at R4 670 000, down from last year’s high of R6,1 million.
Glamorous designer gift handbag for Desiderius Pongrácz
Seize the moment and add extra glamour to your festive season gifting with the singularly noble flagship Desiderius Pongrácz, available in a dazzling golden gift handbag at selected fine wine shops.
Two Oceans favoured by consumers and critics, as sales rise
Popularly priced wine brand Two Oceans appears to be pleasing both the people and the critics. As global volumes continue to swell, news comes of more international accolades, including a score of 90 earned in the US, Best Buy recommendations and medals won in Europe.
Veterens and newcomers highlight brandy vitatlity at Veritas 2012
South African brandies put on a sterling display again at this year’s Veritas wine and brandy awards held on October 6 at the Cape Town International Convention Centre, including two distillers who entered for the first time.
Supply Chain Roundtable will drive global competitiveness
Knowledge sharing is critical for South African businesses aiming to compete successfully in the global marketplace, where increasingly complex supply chains, cost constraints and sustainability are among the challenges.
Zetes ‘Green Labelling Machine’ Cuts Power Consumption by over 68%
Zetes launches the environmentally designed ‘green Print & Apply machine’ - the MD3000e, which is designed to eliminate the use of compressed air, and has been shown during product tests to offer the lowest possible cost of ownership.
It’s about Collaboration and competition – Consumer Goods Council
Officially opening the annual Consumer Goods Council South Africa (CGC SA) Conference in Johannesburg on Wednesday 10 October, CGC SA CEO Gwarega Mangozhe says that it appears that Africa is finally setting course for living up to its promise, but as with any large scale, fundamental change, it comes with pain of shaking off the old order.
McKelvey new MD - Rest of Africa in light of huge market growth
Continental Outdoor Media has announced the appointment of Adelaide McKelvey as Managing Director – Rest of Africa, primarily to drive the growth of international and local advertising investment on the continent.
We've put brand catalogues together for J. C. Le Roux and Pongrácz, both brands of The Company of Wine People catalogues are a central repository where liquor beverage brands can store and share hi-res pack shots and essential product information with suppliers for each SKU, on-demand, including barcodes, product endorsements and tasting notes.
J. C. Le Roux
J.C. Le Roux, the first cellar devoted solely to the production of sparkling wine in South Africa, is located in the heart of Devon Valley Stellenbosch. The cellar is the country's leading sparkling wine producer and is recognised for its passion, craftsmanship and expertise.
View Versus brand information
An elegant and distinctive Méthode Cap Classique, Pongracz is inspired by a nobleman and refugee from the hungarian uprising.
View Versus brand information
Drostdy-Hof's festive market
When: 10 November 2012
Where: De Oude Drostdy in Tulbagh
To find out more about our services, contact; Editorial contact
Vivienne Ayerst
For general enquiries

Tina Baney
For national sales enquiries

For editorial:
Wendy Smith