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The can versus the bottle debate: which is better?

Nov 21st 2012, 08:00

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November 2012
The can versus the bottle debate: which is better?

There is an age old debate on whether drinks are better in a can or in a bottle.

KWV SA recently launched their KWV3 & Cola, a premium brandy and cola Ready-To-Drink (RTD) in a can and there are many reasons why they believe it was the right choice.

“We opted for the can approach rather than a bottle for a number of reasons but the main one being to enhance the taste and consumer experience,” says Candice Stuart, KWV South Africa’s Marketing Manager.

Nampak Bevcan South Africa has long championed the value of cans and they say there are many other reasons why a beverage is better in a can.

Taste and shelf life

Cans are one-hundred percent hermetically sealed, which means KWV3 & Cola stays fresh for longer and retains the ideal level of fizz.

“Not that our product is sitting on the shelf at all but cans in general have a longer shelf life than other beverage packaging,” says Stuart.

They also get colder faster than other alternatives.

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