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The long arm of the advertising ban

May 10th 2011, 13:05

The long arm of the advertising ban
This month we’re running a short feature (read it here) which deals with the issue of reaching customers in the liquor environment, and on Monday morning I read an interesting article which dealt with the looming ban on alcohol advertising (read that here) and I could not help but connect the dots. The former article relates primarily to in-store advertising and I found myself wondering; will this too become a thing of the past?

Although the particulars of the ban have yet to be discussed, there is an air of uncertainty surrounding them. How far will they reach and what will the implications be? Will they reach storefronts and affect in store advertising?
Undoubtedly, media companies will be the hardest hit. Alcohol sales might dip slightly, but the effect won’t be nearly as minimal on the advertising industry, which is sure to face multiple losses, both in sales and jobs.

The real question is what effect will this ban have on the abuse of alcohol? After all, concern surrounding that issue is one the major forces driving the motion. Will less advertising actually reduce the amount of alcohol consumed? Will consumers make a conscious shift to more carefully monitor their intake? Most likely not.

On a lighter note, has received a major overhaul! It’s been a long while in the making but we’ve finally removed the bandages and revealed our new face, so please take a look around the new site and let us know what you think!

Albert Pretorius

Please feel free to make comments or raise new issues by emailing the editor
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