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Two Oceans engages consumers with a pair of flip-flops
Capturing consumer interest and engagement is at the heart of an$y brand building campaign and in today’s marketing arena, there are countless ways of building brands from outdoor advertising to store activation and promotions.
Two Ocean’s, the food-friendly range of wines from Distell, has taken its brand building one step further by sponsoring student Liam Kelly to take part in the 2012 World Explorer. In this globe trotting adventure Kelly explores 75 cities in 25 countries for the remainder of the year.
“Given that Two Oceans sells in over 80 countries worldwide there was a close fit with Liam’s global itinerary. At the same time, coast to coast, Two Oceans exemplifies the typical, laid-back South African warmth and hospitality, for which our country is so well-known,” says Jackie Olivier, Global Marketing Manager for Two Oceans.
Olivier adds that Liam Kelly’s high competence, but unassuming and friendly nature, makes him an ideal ambassador for the Two Oceans brand.
Kelly’s travels represent a fun way of engaging with Two Oceans’ supporters.
By using a brand ambassador to encourage active consumer participation, Two Oceans is creating an exciting and engaging experience for consumers. To this end, Liam Kelly is providing quirky and novel insights on his travels on a regular basis on www.whatsupliam.com, www.whatsupcapetown.com and www.worldexplorer.co.za. He can also be followed on Twitter, .
He is also encouraging active consumer participation by posting pictures of his feet, wearing his trademark flip-flops, in a range of places along the way. Visitors to the site are then asked to guess his whereabouts to stand a chance of winning a series of prizes.
She believes that in order for marketers to engage with consumers in a meaningful way, marketers need to tap into all communication channels used by their consumers.
Liam Kelly’s adventurous and insightful journey as a Two Oceans ambassador creates ongoing intrigue about the brand; always begging the question: Where will Liam Kelly’s trademark flip-flops be next?”
Two Oceans is aligned with Liam Kelly until the end of his travels at the end of this year and this partnership is one of the many initiatives it has underway to target consumers.
Please feel free to make comments or raise new issues by emailing the editor -
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Hoopenburg releases three vintages across all three wine ranges
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Groote Post Vineyards releases new vintages
Groote Post have released the 2011 vintage of their well-loved Unwooded Chardonnay, as well as their elegant 2009 Reserve Pinot Noir.
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South African Shiraz shines on the world stage
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KWV shines at the WSWA awards
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Four Lomond Wines richly rewarded at Top 100 SA Wine Challenge
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It’s De-Vine in Gugs!
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Monis Vintage Port warms winter
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Winter time and the livin' (and entertaining) still easy, says Two Oceans
The 2012 Two Oceans Pinot Grigio is brilliantly clear with flashes of green and has a subtly floral nose with hints of dried peach, apricot and litchi. “Its refreshingly fruity palate just begs for a dish with a bit of a bite,” says Two Oceans spokesperson Ebith Jurgens.
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Sweet sounds of Chad Saaiman paired with Amarula at Good Food & Wine Show
Popular R&B, soul and pop artist, Chad Saaiman will be back in his home town of Cape Town for the Good Food & Wine Show, creating just the right kind of laidback mood to enjoy the Spirit of Africa. Visitors will find him at the Amarula Cocktail Lounge, where he will be playing three sets a night from Thursday, May 24 to Saturday, May 26. The first set will be at 18:00 every night.
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Pair wine like both a pauper and a prince at Durbanville Hills
Surprise your senses by matching Durbanville Hills’ wines with food that speak of both simplicity and sophistication. Join white-wine maker Gunther Kellerman for a ‘Rich Man Poor Man’ wine pairing at The Eatery at Durbanville Hills Wines on Thursday, June 21.
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Cape Legends to have strong presence at Nederburg Auction
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Nederburg brings Masterchef SA judge to Gugulethu
Nederburg is adding impetus to its role as the wine sponsor of the popular cooking show MasterChef South Africa by hosting MasterChef judge Pete Goffe-Wood at its interactive Taste Theatre at this year’s Gugulethu Wine Festival in May.
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New indulgent marshmallow, meringue & J.C. Le Roux sensations
Brand new marshmallow and meringue tastings, pairing sweet delights with some of J.C. Le Roux’s finest Cap Classique and sparkling wines, is sheer heaven for bubbly lovers in search of Le Good Life at The House of J.C. Le Roux outside Stellenbosch.
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Airport advertising gets a good decluttering
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Greening cargo, one link at a time
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South African Shiraz shines on the world stage
