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Two-thirds of SA industry already on board for Cape Wine 2012

Apr 25th 2012, 08:39

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April 2012
Two-thirds of SA industry already on board for Cape Wine 2012

Cape Wine, hosted by Wines of South Africa (WOSA), is back after four years with a significant commitment from producers keen to showcase the major advances in local winemaking to the international trade fraternity of wine buyers, restaurateurs, sommeliers and media.

The three-day trade exhibition, to be held at the Cape Town International Convention Centre (CTICC) from September 25 to 27, has already drawn strong support from two-thirds of the country’s winemakers, including the major corporates, independents and artisanal producers who have confirmed their participation.

According to WOSA CEO Su Birch delegates will be coming from across Europe, the UK, North America, as well as Africa, Latin America, Hong Kong, China and Japan. “We are thrilled at the better than ever response from Asia and Africa, in particular.”

She said the 2012 business exhibition would be reviewing the massive advances in wine-growing, winemaking, and wine marketing made by South Africa since the opening of the country to world trade 20 years ago and would be featuring top names amongst established and new-generation vintners.

She believed the already high level of interest in Cape Wine 2012 from both exhibitors and visitors, at this early stage, almost six months ahead of the opening, was due to a combination of several factors. “Despite its relatively short history as a participant in international wine markets, South Africa has distinguished itself both in terms of quality and pioneering programmes to promote eco-sustainability. This has earned global recognition for the country on both fronts, from the market and environmentalists, particularly in recent years.

Birch said the green theme was being translated into many facets of the show. Delegates were being accommodated within walking distance of the exhibition and would offset their flights by buying indigenous trees for planting the Winelands.

WOSA’s Wine Link facility would give delegates advance access to a fully searchable database to plan their visits and even organise customised lists of wines for tasting from specific regions, styles and price points, she said.

To co-incide with Cape Wine 2012, a partnership of South African tourism bodies, working in concert with the wine industry, will host Vindaba, a trade exhibition of the country’s impressive range of wine tourism offerings. Presented during the same period and also at the CTICC, the initiative involves SA Tourism as well as the various Wine Routes, Cape Town Tourism, Cape Town Routes Unlimited and the Department of Finance, Tourism and Economic Development of the Western Cape.

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