Advertise with

Delivering definitive demographics, digitally

Aug 17th 2011, 12:50

August 2011
Delivering definitive demographics, digitally
Lightstone, a company specialising in analytic solutions, provide insight as to how they ensure the accuracy and recency of their proprietary population profiling tool, DemProKey.

DemProKey is primarily accessed through Lightstone’s online retail mapping solution, Footprint, but also serves as a fundamental component of bespoke spatial projects that require demographic profiling as an input.

The profile is based on Census 2001 data with Lightstone preserving recency by using Deed’s Office property data, Stats SA releases and advanced statistical techniques to update the key on an annual basis. This year, data was also sourced from Global Insights and GTI to specifically address the lack of data in the informal sector.

These unique updating methodologies ensure that DemProKey provides the most current, comprehensive view of South Africa’s population by income, household numbers, economically active individuals and age. The profile segments population into five major categories and 13 income-specific bands with broad LSM correlation.

Accessing demographic information digitally, through Footprint

DemProKey is a core module of Footprint and an element in many of the automated reports available. Footprint offers an integrated solution to site selection and revenue-potential modelling – bringing together the multiple inputs that are required to determine viability of and green-light new stores, in real-time and at a fraction of the cost of traditional feasibility studies and market analysis for a geographical area.

For further information or a demonstration of Footprint, contact Lightstone at: .

Please feel free to make comments or raise new issues by emailing the editor
Featured Client

At the highest level, Footprint(c) will provide a map of selected shopping malls, stores or outlets (e.g., bank branches) across South Africa. At present, we have over 26,000 outlets coded, encompassing over 360 brands. These brands are spread across clothing and footwear, grocery, books, home ware, fast food, restaurants, banks, gyms, hotels, motor dealers and many more.

Mapping of a store or outlet footprint is possible to a very granular level, and information on each store/outlet will be available. Shopping malls will also be plotted and relevant complexes will be visible on the detailed maps. Footprint will function as a central source of information on shopping malls, including information such as the year of development and any subsequent refurbishments, the gross leasable area, the number of parking bays, the latest foot count, and the number of shops as well as a list of shop names. read more
2011 Biggest Global Retail Companies in South Africa - Largest African Retailers
Are private label brands a threat to national brands?
Illegal clothing imports threaten SA retail
The South African clothing industry is seriously concerned about the growth in illegal Chinese imports. Research by the Apparel Manufacturers of South Africa (Amsa) indicates that there are an estimated 6 000 informal Chinese shops in the country. Amsa executive director Johann Baard said that South African clothing retailers have between 200 and 1 000 shops around the country selling around 50% local and 50% imported products.
· Walmart’s sustainability drive results in cost savings
· Retail in Nigeria
· Centurion Mall ‘overpriced’
· Retailers fail compliance test
· Massmart and Walmart respond to Ministerial Statement
· Walmart deal hits Massmart profit
Foreign investors’ love affair with SA retailers
Foreign investors have a love affair with SA retailers. So much so that they have built their combined holding across the retail sector to well over a third of its R250bn market capitalisation. It’s not hard to find why foreigners are smitten. For their money they get emerging market exposure through some of the world’s best-managed retailers, which generate returns that leave most of their First-World counterparts in the shade.
· Economists expect retail rebound
· Sales dip threatens slump in economy
· Consumer revival ‘will help SA beat tough times’
· Growth Slows in South Africa’s Retail Sector as Consumer Confidence Declines
· Unchanged rates gives consumers breathing space
Manufacturing output contracts sharply
SA's purchasing managers' index (PMI), a reliable health gauge for the sector, plunged to 44,2 last month from 53.9 in June -- a two-year low Manufacturing output contracted sharply and unexpectedly in July in response to a wave of strikes, losing ground for the fourth month in a row, a key survey showed today.
· Mpact up, swings to profit
· Adcock Ingram acquisition of NutriLida gets Competition Commission Approval
· Mondi earnings surge
· Upbeat BAT posts profit hike
· Tetra Pak CEO pledges more sustainability action
· Turkey's Arcelik Group acquires Defy
Chinese retailers hijack the Ikea experience
Nestled in a sleepy southern district of Kunming city in southwest China, is a 10,000 square meter, four-story building that could make Swedish furniture giant Ikea uneasy. 11 Furniture, as the store is known, copies Ikea's blue and yellow color scheme, mock-up rooms, miniature pencils, signage and even its rocking chair designs. Its cafeteria-style restaurant, complete with minimalist wooden tables, has a familiar look, although the menu features Chinese-style braised minced pork and eggs instead of Ikea's Swedish meatballs and salmon.
· India courting Africa
· Retail Sales No Longer Tradeable in the US
· Retail and restaurants shrink offerings, space
· Manufacturing Weakens From China to U.K.
· Jones sees bright spot with cost pressures
· Tumble in Cotton Prices, New Wrinkle for Apparel Makers
· Manufactured Goods Lead Surge in Indian Exports
· Tanzania mobile users up 20%
Digipos Store Solutions appoints new chairman and plans international acquisition strategy
Following the recent news of Better Capital fund’s £21 million investment in DigiPoS Store Solutions, the leading hardware and software provider to the retail sector, is pleased to announce the appointment of a new chair to the Board, Fiona Timothy.
Zetes Proscan: The Datamax E-Class Mark III is here!
Lean how the new E-Class Mark III can meet virtually any requirement you have.
Value- adding service by Sachet Manufacturers
Sachet Manufacturers has branched out into the niche market of providing a customised and flexible logistics solution to both importers and exporters. As a growing business, we understand the need for organisations to focus on their core functions; hence we have reengineered our processes to offer this value-adding service
To advertise:
Cape Town
Vivienne Ayerst

Tel: or
Tina Baney

Tel: or
For editorial:
Wendy Smith