|
|
|
|
|
|
Developing the retail experience at airports
With more than 200 retail offerings at South Africa’s international airports in total (O.R. Tambo, Cape Town and King Shaka), including 10 exchange banks and 160 specialty shops, dominated by apparel, these bustling hubs have become a shopping niche.
However, one challenge both retailers and the airports need to address is to assist consumers navigate through the terminal buildings and find their boarding gates. Making it easier for travellers to find their way at airports will help increase the time they spend shopping.
This is particularly relevant for foreign travellers (split between Business, 55% and Leisure, 45%), who are often not familiar with the airport layout, but who like to shop at the airport so they can take a piece of South African with them and “buy the experience,” says Jabulani Khambule, Manager of the retail division at O.R. Tambo International Airport, part of Airports Company South Africa.
Airport consumers are surprisingly selective and particularly discerning in their purchase decisions.
“It is therefore critical that the retailer should have the right product, price and service quality on offer to these customers,” adds Khambule.
South Africa’s international airports will soon be kitted out with directional units nationally (like those found in local shopping centres), which will provide way-finding in English and foreign languages, like Mandarin.
In addition, there are already I-Help agents in strategic locations at the airports to assist with way-finding as well as television screens placed around the airport terminals, which communicate retail offers and critical information to passengers, such as, the distance to boarding gates.
Retail categories, such as food, apparel, electronics, stationery and book shops are successful in the airport format, particularly when they adapt to trading in this environment.
Since travel and consequently the airport, is essential for meeting the business and leisure necessities of South Africans and the world over, it is imperative that retailers understand the shopping patterns of airport users to adequately meet their needs.
Please feel free to make comments or raise new issues by emailing us |
|
|
|
 |
What’s on your mind? |
| We want to hear from you and what you think about the retail industry in South Africa. You can email your comments and feedback to us . |
|
|
|
|
| Featured Client |
|
|
Attend the 2012 China Sourcing Fair
Don’t miss out on the 3rd bigger and successful year of China Sourcing Fairs. Over 7000 buyers attended in 2011.
Boost your competitive edge with affordable products from these co-located shows: Electronics, Garments & Textiles, Fashion Accessories, Home Products, Gifts & Premiums, Hardware & Building Materials, Solar Energy & Saving products.
Where: Gallagher Convention Centre in Johannesburg, South Africa
When: 28 – 30 November 2012
Register now for your free entry badge
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
 |
| We've created business listing pages for And1 Africa and Time Link Cargo as part of the marketing services we provide to businesses in the retail sector |
And1 Africa
And1 Africa offers a range of basketball related sport and leisure products as well as offer the service of identifying African wholesale distributors on behalf of Galaxy Brands LLC/Basketball Marketing Company and supplying them with And1 branded merchandise in their specified territories.
|
 |
Time Link Cargo
Time Link Cargo, offers specialist service in the areas of long distance transport, national distribution, warehousing and dedicated logistical solutions.
|
 |
|
|
 |
 |
Is your feedback being filed in file 13?
Customer feedback is being increasingly recognised as critical to success. Customers like to be asked for their feedback (so long as they think it's leading somewhere other than down a black hole) and are increasingly giving that feedback whether they are asked for it or not.
|
 |
Africa embraces Universal pics 100th with travelling globe
Africa is the first continent, outside of the US, to celebrate Universal Pictures’ centenary; an iconic silver globe, a replica of the original at Universal Studios in Los Angeles, was constructed (to scale) by Continental Outdoor Media, and has travelled to all of South Africa’s main international airports.
|
 |
Imperial Logistics’ own Sibongile Zikalala one of SA’s Most Influential Women
The eleventh annual South Africa’s Most Influential Women in Business and Government Awards took place at a dazzling gala event late last month and once again recognised the inspirational women who are working for the benefit of South Africa and its future generations. Sibongile Zikalala, Sustainability Director at IMPERIAL Logistics, was honoured alongside 81 finalists representing a multitude of industry sectors.
|
 |
E-Logics certified for outstanding employee offerings
For a second consecutive year, IMPERIAL Logistics member company e-Logics has been certified as a Best Employer in South Africa. For this fast growing business, the certification affirms that its culture attracts and retains exceptional people, which enable technology innovation and creativity.
|
 |
Zambia to drive Nampak's growth strategy
A special focus on Zambia is helping drive Nampak’s growth strategy of generating at least 25% of its revenue from the rest of Africa by 2017.
|
 |
QR Codes for retailers
Quick Response Code (QR Code) technology, found on printed forms of communication like a Z-CARD®, enables retailers to connect with their consumers – both via print and mobile technology.
|
 |
Technology in the Supply Chain Ensures Visibility and More Agile Business Practices
Numerous analysts agree that Africa today exhibits many similarities to China and India in the 1990s and what exists is a window of opportunity for the first movers to grab a share of this growing market.
|
 |
DionWired gets ready to stock the House of Marley Collection
For the first time on South African soil… exclusively available at DionWired stores nationwide… Bob Marley fans can finally purchase the Jammin, Destiny and Freedom Marley on-ear and in-ear headphones, as well as docking stations and portable speaker collections.
|
 |
PUMA opens first sustainable PUMA Store
Earlier this month PUMA opened a sustainable PUMA Store in India, the first one worldwide revolutionizing the concept of retail spaces globally. The store - located in the Bangalore suburb Indiranagar - is spread over a total of 800 sq meters, has been locally developed and sourced.
|
 |
PUMA digs Egoli
PUMA South Africa will be opening a new store in the trendy suburb of Braamfontein in Johannesburg on 25 August. Fully kitted with the new Retail 2.0 store design, this street-located store is set to add to the buzz that this area is already creating.
|
 |
Leading retailers selected to join over 100 retail greats in the World Retail Hall of Fame at the 2012 World Retail Congress
The World Retail Congress is delighted to announce this year’s inductees into the World Retail Hall of Fame. Each year, the Congress honours three retailers from around the world who they believe have made an outstanding contribution to their businesses and the wider industry.
|
|
|
 |
Strategy Recruitment Marketing
Strategy Recruitment Marketing is focused on providing tailor-made, alternative recruitment solutions that are based on out-the-box strategic and creative thinking, detailed processes, and keeping abreast of the latest recruitment practices and technology through understanding each client´s critical success factors, to produce impactful results cost-effectively.
|
 |
Nicolene Di Bartolo Managed Appointments
Leadership is action... not position! Business Leaders engage our services to identify individuals who will elevate their organisations to new heights. It is our mission to source exceptional talent in mid-to executive management levels across all job categories. We support these extraordinary individuals in furthering their careers.
|
 |
|
|
|
|
|
 |
| Fastmoving provides news, insight and analysis into the retail and FMCG industries in South Africa and has been doing so for the last 12 years. We provide marketing services to businesses operating in the retail and FMCG sector by creating dedicated company pages, publishing news releases and offering exposure in our regular weekly and monthly newsletters. |
|
|
| To find out more about our services, contact |
Editorial contact
|
Cape Town
Vivienne Ayerst
Tel: or
|
Johannesburg
Tina Baney
Tel: or
Email: |
Wendy Smith
Editor
Tel:
Email: |
|
.gif "Cash Connect")
