Advertise with

Time for retailers to start playing games

Dec 5th 2012, 08:05

Time for retailers to start playing games
Compiled by Deloitte Digital

Gamification is the way forward for retailers wanting to span the virtual and physical worlds to enhance the shopping experience of their customers, says Deloitte Digital Director, Andre Hugo.

“We believe the opportunity to make the retail experience fun, productive, rewarding, engaging and cost effective lies in using elements of game design (gamification) to engage consumers. By effectively merging mobile & digital technology with existing brick & mortar stores, retailers have a unique opportunity to span the virtual and the physical worlds to ensure their customers are given a shopping experience that encompasses the ‘best of both worlds’,” says Hugo. describes gamification as typically involving the application of game design thinking to non-game applications to make them more fun and engaging. Gamification has been called one of the most important trends in technology by several industry experts and, can potentially be applied to most industries and a large percentage of business processes creating a fun and engaging experience, converting users into players and ultimately consumers.

“As internet infrastructure, downloads speeds and general access to the internet improves, shopping online is becoming easier for South African consumers. Although the shift has been subtle, taking into account the size of the South African population, more people are choosing to buy goods online. In a recent study by Arthur Goldstuck from World Wide Worx, it was highlighted that RSA E-commerce is growing at around 30 percent per year and the total internet economy, inclusive of infrastructure spend contributes around 2% of GDP and is rising by 0.1 % per year a staggering R59 billion,” says Hugo.

Hugo points out that there are three factors influencing the move from traditional retail shopping towards a more digital bias.

Read the full article on

Please feel free to make comments or raise new issues by emailing us
Latest Reports
· SA shoppers seek value and promotions
· Luxury brands snub Africa
· US Study: Half of consumers to buy luxury items in next six months
· SA trade gap widens as imports soar
5 Things you didn't know about Strategy Recruitment Marketing
• We have been nominated as the winning recruitment advertising agency in the Avusa Media Annual Recruitment Awards for 2012, having being recognised as one of the top performing recruitment advertising agencies over the past three consecutive years. Our track record of repetitive business speaks for itself with us also achieving 2nd runner up for the best recruitment solutions provider of 2012.

• SRM works with companies across industries and job categories, with FMCG being one of the most prominent sectors.

• Non-conformists to traditional recruitment advertising methods, our clients enjoy the innovation and creativity we have to offer.

• Progressive in the employer branding and talent attraction space.

• Blended recruitment advertising solutions provide our valued clients with unsurpassed proven talent attraction methodologies.

Visit the website
What’s on your mind?
We want to hear from you and what you think about the retail industry in South Africa. You can email your comments and feedback to our editor, .

Retail sales weaker than expected
Growth in SA’s retail trade sales at constant prices was weaker than expected in September‚ with sales increasing by 4.3% year on year (y/y) after an upwardly revised 6.7% (6.4%) increase in August‚ figures released earlier this month by Statistics SA showed.
· Edcon hampered by IT costs
· Foschini Expands Outside South Africa to Boost Retail Growth
· Liberty Properties announces opening of new Eastgate Taxi Rank investment
· MTN, Pick n Pay in banking tie-up
· Namibia: Walmart accepts merger conditions
· Verimark tumbles on half-year loss
· WWF & Woolworths announce targeted sustainability partnership
· Woolworths sales increase
Over 50% of credit card fraud in Gauteng
Credit card fraud between January and September last year dropped by 18% (about R300.6m) compared with the same period the previous year, said Sabric's commercial crime office general manager, Susan Potgieter, in Midrand.
· Economy Strikes dent SA growth, slows to 1.2%
· Informal sector boosts SA jobs
· Manufacturing sector in a crisis
· Motlanthe: Consumers spoilt for choice
· Nigeria GDP grows, oil output climbs
· Repo rate unchanged
Kodak secures financing deal
Struggling photo pioneer Eastman Kodak Co. will get loans worth $830 million in a new financing package that replaces a $793 million deal, allowing it to complete its reorganisation and emerge from bankruptcy protection.
· BlackBerry maker stages comeback
· Dell says new strategy is on track
· Huawei to capitalise on African growth
· Microsoft Windows boss quits
· Nike boosts dividend payment
· Panasonic prepares for 'garage sale'
· First woman on Siemens board to leave
· Sony, Panasonic ratings cut to “junk”
· Sony suffers Moody’s cut
Accsys supports payroll skills development with bursary hand-out
Three people, from Cape Town, Durban and Johannesburg respectively, have each received a bursary towards a National Certificate (NQF Level 4) in Payroll Administration Services course from Accsys, a member of the Business Connexion (BCX) Group and a member of the South African Payroll Association (SAPA).
Farquhar new deputy for Continental's Africa Ops
Continental Outdoor Media has announced the appointment of John Farquhar as the Deputy Managing Director for the company’s Rest of Africa (RoA) operations. Farquhar will report to RoA MD, Adelaide McKelvey.
Quality accolades roll in for Imperial Cargo
Several prestigious achievements mark the close of what has been an outstanding year for Imperial Cargo, a member of the Imperial Logistics group. “These accreditations are a confirmation of our strategy to add value in the service offering to our customers, and our vision to be a responsible and respected service provider of choice in the logistics industry in Southern Africa,” says Christo Theron, managing director of IMPERIAL Cargo.
Tanker services is Southern Africa's only accredited cyanide transporter
Imperial Logistics group company, Tanker Services, has been accredited as the only ICMI (International Cyanide Management Institute) accredited transporter in Southern Africa. The company is ending 2012 on a high note, following this certification and several other achievements, including National Driver of the Year Awards and RTMS (Road Traffic Management System) accreditation.
Zetes South Africa Announces Management Change
Zetes South Africa, part of the pan-EMEA leaders in people and goods identification, announces the appointment of Alex Driesen as managing director and general manager in line with the group’s strategic acquisition plan.
New Desktop Label Printing Solutions Available from Zetes
As a Premier Partner to Zebra Technologies in South Africa, Zetes (formerly ProScan) is able to supply the new Zebra ZT200 printer series to South African customers. The new series is intended for light industrial and commercial applications and offers advanced printer integration capabilities and complete device management.
Standard Bank customers can swipe and win this festive season
A UFO has landed in Standard Bank customers’ post boxes around the country. The festive season sees Standard Bank reaching out to its card division clients to encourage them to swipe their card during October, November and December to stand in line to win ‘amazing prizes’.
Fastmoving provides news, insight and analysis into the retail and FMCG industries in South Africa and has been doing so for the last 12 years. We provide marketing services to businesses operating in the retail and FMCG sector by creating dedicated company pages, publishing news releases and offering exposure in our regular weekly and monthly newsletters.
To find out more about our services, contact Editorial contact
Vivienne Ayerst
Account Manager

Tina Baney
National Sales Manager

Wendy Smith