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Founded in 1931 by rugby Springbok Fred Smollan, the Smollan Group opened its doors initially as a Regional South African based sales agency. With its pedigree in fieldmarketing, the Group has evolved to offer a diverse range of outsourced marketing services to multiple channels across a broad spectrum of industries.

With our unrivalled industry experience, exceptional human platform and sophisticated systems, the Smollan Group has a legacy of providing consistent excellence in operational execution.

This proud past and solid foundation stands the Group in good stead as we look to the future as a global business. With a dedicated and growing team of 34 000 members spread across the world, we believe in even greater things to come over the next 80 years.

The Smollan Group is a diversified marketing services company, focused on providing visibility, mobility and intelligence for a vast spectrum of well-loved brands.

Deeply rooted in our foundations and directed by our values, our purpose is simple: we grow our clients’ brands. Growth in both volume and presence can be achieved through our core offering of fieldmarketing, market intelligence, brand activation and technology solutions.

Optimise shelf health. Increase Sales. Grow Market Share.

Our route-to-market teams are tasked with the efficient implementation of point of purchase strategy, partnering with our clients to sell more and increase market share. From aggressively increasing sales, to building, activating and energising brands, we're there to make certain that our clients stand out from the crowds; that their products are in stock, on shelf, all the time. READ MORE

Creative executions that keep your brand's promise.

Our brand activation teams offer a range of creative executions focused on keeping our clients' brand promises. We inspire and influence shopper behaviour across channels and geographies at the critical point of purchase, and beyond. The cornerstones of our unique competitor advantage are our:

· Consumer focus, with a deep understanding of brand and category drivers
· Customer connectivity, leveraging retailer insights and relationships with thousands of in the field professionals
· Sales savvy, maximising impact with input from our aligned field teams, across a variety of channels

Our aim is to partner with you to deepen your brands' relationships with consumers and shoppers, to deliver brand growth across channels, and to increase sales.

Clustered around brand activation and bringing brands to life at the shelf, our services are tailor made to suit your needs and can be activated on a switch-on, switch off basis for short term, tactical projects, as well as on a contract basis for strategic initiatives.

Your brand's vision and promise. Our commitment to helping you keep your word. READ MORE

Power your decisions with targeted information and consumer insights.

Our market intelligence team is tasked to help you better understand your consumers, your market place and your competitors. Real intelligence is immediate, accurate and most of all, relevant. It powers your decisions, it offers insights.

From point of purchase audits to mystery shopping, category management solutions to comprehensive market research, we are able to provide fast, accurate intelligence derived at any consumer interface, in any channel – intelligence that ensures that the investment you make allows you to win with the consumer and against your competitor at the point of purchase. READ MORE

Many businesses put product on shelf, run promotions and generate market information while doing so. One of the key drivers that sets us apart, and in turn, makes our clients more competitive, is our renowned technology platform and our ability to utilise that platform to enable and empower our most valuable resource: people.

It's a platform shaped by the expressed and anticipated needs of our clients, by global best practice and by our commitment to continuous, performance driven innovation. A platform that ensures that we are more effective and more efficient than our competitors; that our people are performing at their peak and that our clients have access to regular, relevant, real time intelligence. READ MORE



Telephone +27 (0)  Fax +27 (0)  E-mail  
Address Hathorn House, 27 Hathorn Avenue, Maryvale, Johannesburg  
Postal PO Box 51537, Raedene, 2124  

Latest Activity

The Independent Trade: A Quantitative Portrayal 19
The Independent Trade: A Quantitative Portrayal
The Smollan Group has, over the last two years, conducted a number of surveys into the Independent Trade in South Africa.
Build Sustaining and Meaningful Brand equity at the Bottom of the Pyramid 06
Build Sustaining and Meaningful Brand equity at the Bottom of the Pyramid
As the competition for the bottom-end consumer grows, the Independent Trade channel is evolving to service this consumer base and stay relevant in a dynamic and ever changing market place.

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