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DionWired is a South African electronics and appliances speciality store catering for the middle- to upper-end income consumer. During the past financial year we opened two new DionWired stores taking the total number of DionWired stores to 13. 


The DionWired slogan is 'Experience the Future'. Product displays create an easy, interesting and interactive shopping experience in the latest home entertainment, computing, video and digital photographic equipment and appliances. DionWired sells complete technological solutions, demonstrating in-store the interconnectivity of the latest innovations and products. The IT experts manning the in-store service centre, the 'Propeller Heads', are on hand to offer the best advice and onsite repairs and services.

Although products are well priced, DionWired is not a discounter. The main proposition is to offer the widest range in South Africa of some of the world's biggest upmarket brands, such as Apple, Smeg, Miele, Marantz, Jamo and Onkyo to the South African middle- and higher-end consumer.

The concept has proven to be exceptionally successful and is about to establish a national footprint. 

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