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CHECKERS HYPER
SHOPRITE HOLDINGS LTD
Located in areas with high population densities, the positioning of the large-format Checkers Hyper stores is very similar to that of the main Checkers brand. However, they carry a much larger product range, especially non-foods, and encourage bulk rather than convenience shopping. Its target customer is the same as for Checkers: living standards measurement 7 to 10.
These stores offer the customer low prices on a wide range of foods and non-food products in a pleasant environment.
These stores offer the customer low prices on a wide range of foods and non-food products in a pleasant environment.
INTRODUCTION
The merger of the Checkers brand with the former Hyperama led to the creation of 26 Checkers Hyper stores. Catering for the upper income groups, Checkers Hyper outlets boast an extensive range of products that range from a wide variety of fresh and frozen food, household items, clothing, indoor and outdoor furniture, to a big range of branded large appliances and audio-visual products. From a marketing and business perspective it made perfect sense to combine the management and marketing functions of these two renowned brands, as they essentially catered for the same market. The results are better customer service and an important benefit – lower prices. Located in areas with high population densities, the positioning of the large-format Checkers Hyper stores is very similar to that of the main Checkers brand.
State of the art service departments offer discerning shoppers anything from an extensive range of imported cheese, cold meat, wholesome ready-made meals and home made pastries and fresh fish.
Backed by leading-edge technology, Checkers Hypers offer consumers clean and hygienic stores, as well as a modern store layout to ensure fast and efficient service, contributing to a pleasant shopping experience.
Service Departments: Checkers in-house service departments include a bakery, deli, fish shop, wine section, Cheese World meat market and Money Market. Medirite pharmacies can also be found in selected Checkers stores.
Consumer Centre: The Consumer Centre at the entrance of our stores not only gives customers the opportunity to air their wishes and views, but also provides valuable information on a variety of topics through our consumer leaflets.
Checkers Housebrand: An economy brand, Checkers Housebrand offers consumers a guaranteed quality product, yet at an affordable price.
State of the art service departments offer discerning shoppers anything from an extensive range of imported cheese, cold meat, wholesome ready-made meals and home made pastries and fresh fish.
Backed by leading-edge technology, Checkers Hypers offer consumers clean and hygienic stores, as well as a modern store layout to ensure fast and efficient service, contributing to a pleasant shopping experience.
Service Departments: Checkers in-house service departments include a bakery, deli, fish shop, wine section, Cheese World meat market and Money Market. Medirite pharmacies can also be found in selected Checkers stores.
Consumer Centre: The Consumer Centre at the entrance of our stores not only gives customers the opportunity to air their wishes and views, but also provides valuable information on a variety of topics through our consumer leaflets.
Checkers Housebrand: An economy brand, Checkers Housebrand offers consumers a guaranteed quality product, yet at an affordable price.
