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SHOPRITE

SHOPRITE HOLDINGS LTD

The Shoprite chain is the original business of the Group and its main brand. It is by far the biggest business unit. It is also the brand used predominantly outside the borders of South Africa spearheading the Group’s growth into new markets. 

INTRODUCTION

It draws its customers from the middle to lower-income consumers in the living standards measurement 4 to 7.

Its market positioning has remained unchanged: to provide millions of customers with everyday low prices while offering our lower prices on basic foods.