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The Body Shop is a high-profile global brand which markets naturally-inspired beauty products, focusing primarily on the middle to upper income groups. Clicks Group Limited manages The Body Shop under a franchise arrangement in South Africa. The naturally-inspired product positioning remains core to the brand with extensive use of community-traded ingredients sourced from local communities around the world. 


The "Love Your Body" loyalty campaign was launched in 2011 and already 100 000 customers have been enrolled. The Body Shop plans to focus on leveraging the database to create more focused marketing campaigns to capture a greater share of existing customer’s health and beauty spend.

The Body Shop plans to open two new stores in the 2012 financial year. While new store openings are modest, an exciting prospect is the rolling out the Body Shop in Clicks stores. By leveraging the existing infrastructure of the clicks store chain the Body Shop will be in a position to drive volumes and acquire new customers.


The very first The Body Shop store opens on 26th March 1976 in Brighton, on the south coast of England, and by 1982 new shops open at the rate of two per month. By 1990 the company was trading in 39 countries within just fourteen years after the opening of the very first shop. The Body Shop branches into South Africa in June 2001, via New Clicks Holdings as The Body Shop direct franchisee in South Africa.  

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