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TOTALSPORTS

THE FOSCHINI GROUP

Totalsports is the premier sportswear destination in the country, retailing top-performance brands complemented by fashion product providing the everyday sportsperson and supporter a world-class product offering well suited to their sporting needs. 

Totalsports

INTRODUCTION

Totalsports achieved turnover growth of 19,9% for the year, with same store growth of 11,3%. The expansion policy continued with the opening of 21 new stores. Several stores were relocated and or enlarged.

A strategy has been implemented to off-set the once-off nature of the turnover derived from the 2010 FIFA World Cup™ tournament. This includes introducing new product categories and expanding existing categories, with the key opportunity areas being childrenswear, men’s and women’s apparel, equipment and technology. This strategy continues to provide rewards.

A start was made on a long-needed revision of the format of the Totalsports stores and the image which they project. The logo, the store look and feel, and the in-house brand, Fusion, are being modernised.  

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