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aQuellé gets summer off to a tasteful start!
NEW PRODUCTS
Jan 25th, 12:31
aQuellé gets summer off to a tasteful start!
It’s time to celebrate summer! And, we’re doing it the best way we know how – with the launch of an exciting new flavour!
Due to customer demand our new fun Pineapple Flavoured Sparkling Drink will make its way to major retail stores from mid January 2013 - just in time for long playful days and warm summer nights.
The new flavour will also be packaged in the recently launched modern bottles which incorporate 1881-cap technology. Over 20% light weighting has been achieved, reducing aQuellé’s carbon footprint significantly.
The launch will be supported by an extensive marketing campaign that incorporates Radio, Outdoor Billboards, Instore Point of Sale, Trade Print, Social Media including an interactive game, Tasting Demos and Activations nationally.
aQuellé bottles natural spring water at source and produces flavoured drinks so consumers can enjoy a great tasting and refreshing drink. The new pineapple flavour will be the ninth addition to aQuellé’s Flavoured Sparkling Drinks range. The already popular range currently includes Naartjie, Litchi, Strawberry, Lemon, Honey Melon, Marula, Peach Lite and Youngberry Lite.
So, whether consumers choose to spend their hot summer days relaxing in the sun, at home or diligently on the job, our new pineapple flavour will keep them cool and refreshed while they enjoy an unforgettable season!
Click here for more information on aQuellé
Related Activity
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15 FEB |
The aQuellé Midmar Mile took place at the picturesque Midmar Dam near Howick on 9 and 10 February. The event celebrated its 40th anniversary with an entry that beats its own record as the largest open water swim.
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19 NOV 2012 |
Just in time for summer, all your favourite aQuellé Flavoured Sparkling drinks have a fresh new look! So get ready to brighten up your shelves with the new packaging which has a competitive and innovative edge.
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05 DEC 2011 |
aQuellé launches their new marketing campaign 100% For People this month with an integrated approach positioning the brand as affordable natural spring water with customer interest at the heart of the business.
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02 MAY 2011 |
STILL the same exceptional natural spring water – now with a SPARKLING brand new, chic shape!
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