Be part of the largest survey of consumer innovation in Africa: Product of the Year
Jul 9th, 13:07
Don’t miss your opportunity to be part of the largest survey of consumer innovation in Africa!
64% of South Africans say that they are more likely to purchase a product with the Product of the Year logo on it!
Product of the Year follows five easy steps:
Stage 1: You submit your product at www.productoftheyear.co.za
• Entry is free, and for the entire process. It is open to all products launched in South Africa over the 24 month launch window (1 January 2012 – 31 December 2013).
• Products should demonstrate innovation in one or more areas, including (but not limited to) design, function and packaging.
Stage 2: Our jury selects the finalists
• The best products are selected and put through to the final stage by a jury panel.
• The jury is made up of experts from various fields including manufacturing, marketing and journalism.
• Products not selected are eliminated and no cost is incurred
• Win or lose, all participants get a copy of the national research, conducted by Nielsen.
Stage 3: The public chooses the winners
• The products selected by the jury are categorized.
• The national customer survey is carried out with over 5,000 households.
• Category winners pay for the license to use the Product of the Year logo on all communications for one year.
Stage 4: Product of the Year Awards Night
• This is the big event where hundreds of guests gather to find out which products the public have voted the winners in each category.
• Winners will receive their awards in front of respected industry figures as well as journalists.
Stage 5: The winners carry out their promotions and see the sales uplifts!
• For 12 months, manufacturers of the winning products can use the Product of the Year logo on their packaging, promotions and advertising.
• Previous UK winning products have seen typical sales increases of over 15%, with some products enjoying even greater success: Pantene Pro V Repair & Protect (2005 Hair Care category winner) - 120% year on year increase in sales (source: P&G – Western Europe GBU).
Entries close on 31 July 2013.
Product of the Year champions the rights of consumers to get the best new products available. Enter today and be part of Africa’s largest survey of consumer innovationClick here for more information on Product of the Year
Over 5000 households took part in the largest survey of consumer innovation in Africa. This week we release the full list of winners as chosen by consumers.
Product of the Year, the largest consumer product research on the African continent, recently announced the top 48 consumer goods as voted for by South African customers at a glitzy awards ceremony at the Maslow hotel in Sandton.
The Nielsen data is clear- 61% of SA consumer are more likely to purchase a Product of the Year winning product! Global averages show that winners tend to see a minimum sales uplift of 10 – 15%
44 of the top consumer goods products across a multitude of categories were announced last night at the Product of the Year 2012 awards at a glittering affair held at Summer Place in Hyde Park, Johannesburg.
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