Bob Martin enters the dog food market
Nov 1st 2011, 11:30
Tried and trusted market leader Bob Martin - whose iconic Bob Martin Condition tablets have kept South African pets in excellent shape since 1892 – has expanded its product bouquet into pet food territory with a brand new and comprehensive dog food range: Bob Martin Complete Condition - dry dog food that’s healthy, delicious, packed with the goodness of Bob Martin Condition tablets, competitively priced and conveniently available from local supermarkets.
Explains Justine Gatter, Martin & Martin Marketing Manager, “At Bob Martin we are not only passionate about the health and wellness of pets, we also believe that pet owners deserve great quality and great value. With this in mind, we decided to bring our established brand and health credentials to bear on a new dog food range that would reflect our brand values.
“We are extremely confident and excited about our expansion into the pet food territory because our strong heritage of caring for dogs combined with our passion for quality and our tried and trusted range of healthcare products, has honed our nutritional knowledge and expertise. We know what is needed to make the very best ‘every day use’ food for dogs and we’ve done it with the creation of the Bob Martin Complete Condition range – a breakthrough product range that reflects the value we offer our customers. As always, supermarkets remain our preferred distribution channel because of the convenience it offers the consumer.”
The Bob Martin Complete Condition range is a quality food that contains all the vitamins and nutrients to keep dogs healthy, happy and full of bounce. It’s 100% nutritionally complete, packed with the goodness of tried and trusted Bob Martin Condition tablets for strong teeth & bones and a healthy skin & coat whilst the chewiness of the product will help to keep dogs’ teeth clean!
The Bob Martin Complete Condition range comes in different pack sizes (see Addendum 1), offers different options for different needs, is suitable for every day use for all breeds of dogs irrespective of size and age, is affordable, readily available and has a 12-month shelf-life.
The Bob Martin Complete Condition range is available in handy re-sealable 1.5kg, 1.75kg and 8.5kg packs, flavours include chicken, lamb, and beef.
Pricing is attractively competitive for fast-moving sales with the recommended retail price for the 8.5kg bag ranging from R99.99 to R129.99.
The Bob Martin Complete Condition range is a premium food from a well-known and trusted iconic brand plus it’s affordable. Stock up now to ensure your customers don’t miss out!Click here for more information on Bob Martin
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