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BOS launches on-the-go 500ml pack in stores
NEW PRODUCTS
Aug 7th, 09:19
BOS Ice Tea is launching its new and convenient 500ml bottle in nationwide stores this month.
The new on-the-go 500ml size marries innovative design and ease of use, with the distinctive BOS packaging in a resealable and fun, bright red bottle. Inside, it’s the same BOS taste that consumers love: organic rooibos ice tea with no preservatives, no colourants and no caffeine.
The new 500ml bottles allows for BOS Ice Tea to go straight from the fridge to your kids’ backpacks, or into your picnic basket, complimenting their current range of 275ml cans and 1lt value pack.
BOS is proud to have developed an authentic, joyful and healthy range of refreshing ice teas. Their award winning pack design and celebrated use of colour transfers stylishly to the new value bottles, ensuring you won’t miss them on the shelf.
BOS Ice Tea appeals to people of all ages who have an optimistic outlook on life, an appreciation for great aesthetics, and a desire to maintain a healthy lifestyle.
Sticking to its core principle of sustainability, BOS encourages you to reuse or recycle your empty BOS bottle, after you’ve enjoyed the last sip of ice tea. Since their launch in 2010, BOS has planted and maintained 1 tree for every 2000 units sold and will continue this commitment with the new range of 500ml bottles, in order to reach their goal of planting 50 000 trees by 2020.
To find out about the BOS’s commitment to sustainability visit:
http://www.bosicetea.com/#section-sustainability
The BOS 500ml pack will be available in Lemon, Apple, Peach and Berry flavours at leading retailers nationwide, RRP R12.95.
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