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ForeBaby announces the re-launch of the new-look Olli™ Organic baby food brand


Jul 30th, 11:00

ForeBaby is the new brand curator of the Olli™ Organic baby food brand, offering certified organic¹ nutrition to babies from 6 months of age. The range consists of jarred baby food and cereals in 3 stages. Olli™ Organic products do not contain sugar, salt or starch and are free from preservatives, colourants and genetically modified organisms (GMO’s). Olli™ Organic is also free of egg, gluten², dairy and wheat making it suitable for babies with dietary allergies. The range is both Halaal and Kosher and offers tasty vegetarian choices for parents wishing to feed their baby organic food in convenient ready-to-eat jars.

ForeBaby, a leading brand builder in the baby sector, will re-launch Olli™ baby food into the South African market after 7 years of the brand’s existence in the South African market. Olli™ Organic is a 100% certified organic range of jarred purees and cereals developed for babies from 6 months of age. The range has a new look and feel and complies with the new South African Infant Feeding Regulations. At ForeBaby, we believe that organic is best, especially for babies who are even more susceptible to harmful chemical residues that may be found in non-organic foods.

The Olli™ Organic product range includes:

Step 1 (from 6 months)
Organic rice cereal
Apple, Butternut, Guava, Mango, Pear, Sweet Potato

Step 2 (from 7 months)
Apple and pear rice cereal
Apple & Pear, Butternut & Apple, Butternut & Marrow, Butternut & Sweet Potato

Step 3 (from 9 months)
Banana and pear oat cereal
Lentil Casserole, Summer Stew, Fruity Breakfast Oats, Vanilla Rice Pudding

The benefits of organic food have been proven to be safer for babies as no chemical toxins or synthetic fertilisers are used in the farming of the raw ingredients. Organic food contains no hydrogenated fats, pesticides, or additives, including tartrazine, MSG and aspartame. It also encourages organic farming methods within South Africa and empowers a number of farms to convert to more sustainable farming practices. The brand’s new payoff line is “From Mother Nature with Love™” ensuring a naturally healthier alternative in convenience baby food.

“With 3 out of 4 babies in the United Kingdom being fed organic food³, the demand for locally produced organic baby food in South Africa is set to grow. In the United Kingdom organic baby food is growing at an average of 10% year-on-year which means that local retailers can expect to see growth within this category in the near future” predicts Loren Young, Managing Director of ForeBaby Pty (Ltd).

Contact Details:
¹ Ecocert SA. ZA-BIO-154
² Step 3 banana and pear oat cereal contains gluten
³ UK Daily Mail: ”Rise of the Organic Food Babies”, 10 July, 2013 

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