Advertise with

FreshStop’s 133rd store opens its doors in Etwatwa, Daveyton
FreshStop’s 133rd store opens its doors in Etwatwa, Daveyton

FreshStop’s 133rd store opens its doors in Etwatwa, Daveyton


Jul 9th, 09:21

The steady growth of FreshStop at Caltex has taken another step forward with the opening of its first Township store in the Inland region, located at 1357 Eiselen Street, Etwatwa in Johannesburg on Thursday, 4 July 2013.

Etwatwa in Daveyton is one of the largest Townships in the country and Vusumuzi Mthimkulu, the store retailer, has been operating this site for the past 23 years and also owns and runs two other service stations in the Germiston and Alberton areas – so he knows what the business is all about. Through his extensive experience, he has acquired an in-depth knowledge of his clients and the quality product offering needed to enhance their fresh, convenient shopping experience. “It is very important to me that we offer our customers more than they’re used to - more value, more quality and a greater selection of product,” explains Mthimkulu.

The Caltex fuel forecourt, canopy and signage have been upgraded and multiple pump dispensers have been installed. The upgraded Caltex service station provides the ideal foreground for the new FreshStop convenience store, which has replaced the previous Starmart. With the conversion from Starmart to FreshStop, the trading area of the store has doubled in size and will attract more customers by offering a much wider variety of fresh produce and grocery items than ever before. An extensive hot food selection is available with favourites such as roast chicken, beef stew, vetkoek and mince, and bunny chows on the menu and the extensive Grab ‘n Go offering includes pies, wraps and sandwiches.

Mthimkulu’s passion and enthusiasm for his customers and community is inspiring. “The upgrading to FreshStop at Caltex and the products that we can now offer our customers, gives me an opportunity to serve my community, which fulfils my life,” he says. “Wow, wow! It is a great feeling to be on such a great adventure like FreshStop ekasi.”

We wish Vusi and his team all the best at this 133rd FreshStop at Caltex, Etwatwa.

FreshStop is South Africa’s fastest growing 24-hour convenience store brand and has a network of 133 stores countrywide.  

Related Activity

Imperial Managed Logistics wins Tiger Brands distribution contract 25
Imperial Managed Logistics wins Tiger Brands distribution contract
Imperial Managed Logistics - part of the Imperial Logistics group - has been awarded a three year contract for primary distribution services by JSE-listed Tiger Brands.
Berge Farrell’s packaging design takes flight 25
Berge Farrell’s packaging design takes flight
Flying Fish, Brewer SABMiller’s newest launch, welcomes summer with an exciting take on refreshment by adding flavour to beer in two excitingly zesty variants, Crushed Orange and Pressed Lemon.
Ads24 and Ask Afrika unpack the local newspapers research methodology 25
Ads24 and Ask Afrika unpack the local newspapers research methodology
The Compass24 readership currency commissioned by Ads24 and conducted by Ask Afrika covers 76 local newspaper titles. With a national representative sample, the research results provides width and depth and can be translated to provide answers on three levels i.e. title, provincial and national level.
SA’s top retail and consumer brands announced 24
SA’s top retail and consumer brands announced
The 2013 Times Sowetan Retail Awards Survey, conducted by independent research agency TNS, has revealed which retail outlets are succeeding as front-runners in securing spend from South African consumers.

Related News

A wealth of retail experience galvanises FreshStop’s 140th store opening
03/09/2013 - 10:25
The excitement and enthusiasm was palpable at the opening of the 140thFreshStop at Caltex store located at 22 Piet Retief Road, Queensburgh in Durban. FreshStop at Caltex Queensmead, which opened its doors on 29 August, is a new site for Caltex and FreshStop. Previously an Engen garage, the site has been converted and the forecourt upgraded to sport the latest 20/20 Caltex branding and imagery.

Investec Property develops a new shopping centre in Mayfield
23/07/2012 - 15:31
Investec Property has announced yet another strategically located retail development, this time in Mayfield, Daveyton. The 25 000 m² shopping centre, to be known as Mayfield Square, will be substantially larger than any other retail offering in Daveyton and will also service the surrounding suburbs and Benoni.

Another successful Freshstop opens its doors
26/04/2012 - 12:38
Freshstop are steamrolling ahead with their 75th store opening in 62 Koedoe Ave,Birchleigh, Kempton Park.

Freshstop – HL Motors Opening Review
09/03/2012 - 14:55
HL Motors in Brakpan, officially opened its doors to a spectacular new Freshstop on Thursday, 8 March 2012 with a wonderful fresh offering that was displayed throughout the store.

Durban Road, Belville gets a fresh new business: Freshstop
02/02/2012 - 09:23
FreshStop Oakdale located in Durban Road Tygervalley Western Cape opened on the 26th Jan 2012 and is “FreshStop at Caltex” number 67.