Ingonyama Trust Board selects a Z-CARD® to educate the community

BRAND ACTIVITY

Jul 29th, 11:51

The Ingonyama Trust Board has selected a credit card-sized Z-CARD®, produced in English and Zulu, to communicate with its target audience about the Board and its responsibilities, and to reposition itself within the community.

The Ingonyama Trust ensures the optimal use of Ingonyama land – spread across 2.8 million hectares in KwaZulu-Natal - for the benefit of its communities.

“Our main responsibility is to manage this land, on behalf of the people residing in traditional areas, to improve their quality of life,” says the Ingonyama Trust Board’s Media Relations Specialist, Simpiwe Mxakaza.

He explains that the Z-CARD® contains information about the Ingonyama Trust Board and its vision and mission. It also explains to the community how they can secure tenure on trust land, how to get a lease and how the Board supports traditional councils, and provides some quick facts about the land.

“We selected the Z-CARD® to educate our communities as it’s compact and has a high retention value. Our community members will thus be able to refer to it when they need assistance,” says Mxakaza.

The card is being distributed from the Ingonyama Trust Board’s office, at community meetings, and from the Royal Show and other events.Click here for more information on PocketMedia Solutions