King of The Till Report

BRAND ACTIVITY

Jun 7th 2012, 08:00

compiled by Jason Frichol (Frich)

Every Decision Begins and Ends With the Shopper

SymphonyIRI has released its latest Times & Trend Report stating that the age of the shopper is imminent. Put simply, the shopper is control. The proliferation of retail means that the shopper has more choice in deciding where, when and how to shop. “To excel in this new CPG world, marketers must make the choice to organize, lead and manage the business from a foundation of their shoppers, giving the organisation’s “shopper” assets equal billing to its “product” and “store” assets.”

International Cuisine

90 Years of Supermarket History

Progressive Grocer has launched a microsite chronicling the history of food retail. This is a wonderfully engaging and interactive experience where one can view the history of store design, merchandising, innovation and more.

Coke Gets Personal

Coca-Cola found out that 50% of Australian young adults and teenagers hadn’t tasted a Coke before. See how they connected with this segment on a personal level that delivered increased consumption and sales in just three months.

2020 Retail

IBM and New York University Stern School of Business have published a thought leadership whitepaper - Retail 2020: Reinventing retailing—once again. The battle will be waged between online and brick ‘n mortar retailers. Traditional retailers need to transform into truly seamless multichannel businesses.

Local Community

Toby Desforges questions if 76% of purchase decisions are (((really – BOLD AND ITALICS))) made in store? Jim Brown & Joe Beier say that shopper intimacy is paramount for success yet there’s still a huge gap when it comes to shopper insight capabilities.

Retail Factor

• 1% of South Africans do their usual grocery fill-up shop at Woolworths (Source: AMPS 2011B Individual)

• The Consumer Electronics Association estimates that this year global spending on consumer electronics will surpass $1 trillion for the first time.

• Millward Brown's Latest BrandZ puts Walmart in its top retail spot, knocking out Amazon. Walmart is now worth $34.4 billion, it reports, with Amazon worth $34 billion.

“Sometimes a great shopper insight is more valuable than a great product” - Jeff Swearingen, group vice-president/sales and shopper marketing, Frito-Lay