King Pie seeks a bigger slice of the pie

NEW PRODUCTS

Jul 2nd, 14:22

King Pie recently announced that it will be introducing South Africa’s favourite leading pie brand to the retail market with the launch of a select range of their premium, oven-ready savoury pies and sausage rolls as well as their renowned puff pastry with over 80 layers of delicious, light, flaky dough.

King Pie was established in 1993 and today is the leading pie franchise in the quick service restaurant industry with 290 franchise outlets nationwide and an increasing African footprint in countries such as Swaziland, Mozambique and Zambia.

Years of experience in research and development has enabled BMO Foods, the manufacturing arm of King Pie, to understand the consumer market and this has enabled them to offer consumers the ideal range of retail pies.

King Pie identified the need for quality convenience goods in-store and due to consumer demand is expanding their product offering to include a frozen variety of scrumptious pasties that is both affordable and versatile as a meal and or snack that can be baked and enjoyed at home.

Each pie is made with the freshest and finest quality ingredients and contains 100% pure beef or chicken filling with real vegetables, blended in rich gravy that adds flavour and ensures an authentic taste. The generous portions are folded into over 80 layers of trans fat-free flaky puff pastry with no rising agents. There is no added MSG, preservatives or meat substitutes in any of the King Pie products. King Pie pies are pre-glazed and can be placed in an ambient oven for convenience.

The range includes chicken pies, pepper steak pies, steak & kidney pies, beef sausage rolls, cocktail sausage rolls and the variety cocktail rolls (a combination of six beef, four chicken and four cheese and onion variants.) The new 400g puff pastry roll offering over 80 layers is ideal for enthusiastic home bakers and will retail for R9,99 incl. VAT.

The pies and sausage rolls are available in packs of four and the cocktail rolls come in packages holding 14 different units at leading retailers.

King Pie’s manufacturing facility is based in Midrand and is Hazard Analysis and Critical Control Points accredited and Halaal certified by the Muslim Judicial Council and monthly independent laboratory testing for DNA species is carried out.

The plant manufactures over 180 000 pies a day to the highest standards including 35 quality control check points and the products are verified by an independent laboratory to ensure the absence of pathogens and validate that only authentic meat contents are used. Testing and tasting is conducted daily by a sensory panel before being approved.

Comments King Pie CEO Andre Els, “Due to consumer demand, we are bringing a South African firm favourite into many households to share with the entire family and we anticipate that we will make major inroads in this popular frozen food category.”
For more information visit www.kingpie.co.za