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New Huggies® Gold for Boys & Girls
NEW PRODUCTS
Jul 9th, 09:17
Moms know that boys and girls are different. Huggies® knows that their nappies should be too. That is why Huggies® Gold nappies have now been tailored to have the absorbency pads higher up for boys and lower down for girls. “Your same trusted Huggies® Gold – but with new features giving your baby our best protection and our most comfortable fit. Shaped like underwear for comfort, the nappies also have a triple absorbent core for our best leakage protection with an elastic waistband and stretchy fasteners”, says Carlyn Foster from Kimberly Clark, Marketing Projects – Baby & Child Care, Huggies®.
The soft breathable outer cover promises to bring a smile to mom and baby, with new unique and exclusive Disney© designs of Mickey and Minnie Mouse. Mickey is fun and adventurous just like your special baby boy on his journey of discovery and Minnie is the ultimate girly girl with pretty bows for every occasion making sure baby girls can’t put a foot wrong when it comes to being a little trendsetter.
“We are excited about the introduction of the new Huggies® Gold nappies as we know that little boys and little girls are uniquely special. They are anatomically different so it makes sense that their nappies are designed differently too,” adds Foster. “Moms can enjoy extra time with their baby, knowing that Huggies® Gold offers their best protection and comfort with the added benefit of the targeted absorbent zones.”
The packaging is specific to each gender and easy to find on shelf. With Huggies® Gold clearly visible on the packaging, the packs have a baby girl or baby boy on front of the pack, coloured with a distinct pink and blue for girls and boys, respectively. “Moms around the world in countries such as Russia and Israel, have embraced the new Huggies® for boys & girls. The new nappy has proven to be very popular with them and we know that South African moms will enjoy this new offering for their babies in the same way,” says Foster.
Available in major retailers Huggies® Gold Boys & Girls is available in four sizes – size 3 (5 – 9 kg), size 4 (8 - 14 kg), size 4+ (10 – 16 kg) and size 5 (12 - 22 kg). The product is on offer in a bag and a megabox.
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