NEW Olay Even & Smooth hits stores near you!
Feb 19th, 11:37
Iconic global beauty brand Olay launches the NEW Olay Even & Smooth range designed to meet the needs of young South African women whose key concern is an uneven skin tone.
NEW Olay Even & Smooth Day Cream couples Olay’s 60 years of successful expertise and consumer insights to deliver an advanced new moisturiser that combines the best of science and nature to deliver beautiful clear skin at an affordable rate.
In a ground breaking move, Olay also introduces its first EVER South African ambassador, Gail Nkoane! Gail, known around the country for her girl next door cool and all round natural stage presence, will be seen on TV adverts country wide for the New Olay Even & Smooth. Additionally, catch Gail on eye-catching breathtaking point-of-sale which includes in-store banners, shelf displays and wobblers designed to reflect the skin evening properties of Olay Even & Smooth. This approach is strategically geared to heighten interest from consumers, increase purchasing, and gives the launch a very “real” look and feel. Consumers can also look forward to dedicated Olay Even & Smooth skin consultants at select retailers to help consumers purchase the right Olay Even & Smooth products for them.
The products innovative and unique 4- in- 1 helps to even skin tone, protect against sun damage, control oil and moisturize. Its non-greasy moisturising formula is enriched with a triple nutrient system containing Vitamins B3, Pro B5 and E for long-term skin conditioning benefits and boasts hardworking natural ingredients and sun protection (SPF15).
Gail says: “I am thrilled about this new offering from a timeless and renowned skin care brand. With my busy schedule, a no - frills skin care regimen that delivers is an absolute necessity. Olay Even and Smooth’s many great benefits ensure my skin always looks its best for all my big moments.”
“I am excited to finally have a product on shelves that delivers great results revealing a natural even tone and smooth complexion. I definitely think it’s the unique 4-in-1 system that has unlocked my natural and beautiful skin!”
Unlock the secret to Secret to a Beautiful Even Skin Tone by purchasing Olay Even & Smooth TODAY!
Availability: Olay Even & Smooth Day Cream will be available at all major retailers from 1 March 2013.
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