On the Dot lands Mr Price Home and Sheet Street accounts

BRAND ACTIVITY

Dec 6th, 11:55

On the Dot have announced their appointment as Mr Price Home and Sheet Street’s e-commerce logistics and distribution partner.

With retailers expecting increased trade from online sales this Christmas,
e-tail fulfilment specialists On the Dot believes that the same attributes that have made them so successful in media logistics, have placed the company in an ideal position to play a role in shaping e-commerce fulfilment in South Africa. On the Dot already handles e-tail fulfilment for Mr Price’s clothing range.

Ryno Bekker, On the Dot’s General Manager for Contract Logistics, says that over the last 12 years On the Dot’s e-commerce division has built an extensive national distribution channel with the fastest response times. “We focussed on developing real-time communications systems which is critical to managing the e-tail fulfilment experience. The other key aspect of an effective e-tailer is the relationship between the retailer and their logistics manager to ensure that the different systems are flawlessly integrated. This is something we’re proud to have gotten right,” says Bekker.

According to World Wide Worx: Online Retail in SA 2011/2012, e-tail sales in South Africa is still relatively small compared to ordinary retail sales, but the growth rate in this sector is substantially higher. E-commerce sales has shown a year on year growth of 30% over the last five years.

“Better and more effective technology has made it so much easier for the busy consumer to fulfill their need for instant gratification in a comfortable, user-friendly and safe environment. The demand for quick and easy transactions and short delivery times will be the main factor in differentiating between e-tailers,” adds Bekker. “From an e-retailers perspective, faster delivery has real benefits such as increased market share, reduced price-sensitivity and lower inventory costs.”